L’OREAL PROFESSIONEL HAIR FASHION NIGHT
L’Oreal Professionnel hosted their annual global hairstyle event on June 15th. Named Hair Fashion Night the concept is now in its 4th year.
In 2016, nearly 100,000 women were styled by 10,000 hairdressers in 25 countries all on the annual Hair Fashion Night but ambitious organisers aimed to double that figure this year, with L’Oréal Professionnel salons across the world opening their doors to offer women an exceptional experience.
In the UK alone, 3000 women took part in the event, with 100 participating hair salons from across the country. Some of the nation’s leading hair stylists conducted live-demonstrations of the season’s top trending hair looks.
The flagship event took place in London’s House of Rush Salon, where celebrities, bloggers and influencers joined for a Hair Fashion Night festivities.
The five chosen styles for the UK events, created by a team of experts at the forefront of hair fashion, range from modern, beachy waves to a braided bun and edgy twisted ponytail.
The Hair Fashion Night experience started with a diagnosis – L’Oréal’s top hair experts decided on the ideal ‘on trend’ hairstyle for customers based on hair, face, needs and desires – followed by a 20-minute styling session.
Women also had a chance to sample L’Oréal Professionel hair products and share their new look across social media via photo booths.
Connecting women and hairdressers worldwide, the event aimed to spotlight the UK’s hair artist talent, celebrating the art of hair styling and the reinvention of the salon environment.
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