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| April 21, 2026

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London Fashion Week: Schwarzkopf Pro X KNWLS

London Fashion Week: Schwarzkopf Pro X KNWLS
Sam Robinson

Schwarzkopf Professional’s premium styling range, SESSION LABEL reinforces its status as the hair brand for Hairdressers and Hair aficionados alike at LFW. 

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This season, Global Ambassador Nick Irwin (@nickirwinhair), alongside the talented, award-winning Session Stylist Mustafa Yanaz (@mustafayanaz), lead the charge in bringing select Autumn/Winter 2024 collections to life with impeccable hair artistry at KNWLS. 

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KNWLS @knwlslondon
At 12pm 19th February Mustafa Yanaz took the helm as lead Hair Stylist, bringing a dynamic and cutting-edge style that matches KNWLS’s bold fashion statements: an assertive interpretation of femininity, blending elements of danger and allure. The brand adopts a rugged, practical approach, crafting garments that serve as protective armour while redefining contemporary women’s fashion. Mustafa shares his thoughts on the hair:

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“I didn’t use any brushes or combs – I always do everything with my hands because I want it as natural as possible…for the KNWLS looks, imagine an upper East Side New York girl with beautiful hair, she’s going to her second party and ties her hair in a knot – she looks like she’s partied already – but her hair is still shiny and healthy”- Mustafa Yanaz. 

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The main product I’ve used is THE MOUSSE, which I applied on the roots, and a little bit through the ends for grip. I love this product because it doesn’t make the hair crispy. Then at the end, I used THE FLEXIBLE, which is a really great hairspray… I work in session styling, and it’s really important to have the right products backstage and that’s why I use SESSION LABEL – they’re beautiful products for every hairstyle,”- Mustafa Yanaz. 

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For more info on Session Label visit Schwarzkopf Professional here.