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| December 13, 2024

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LFW SS25: Authentic Beauty Concept at Phoebe English

LFW SS25: Authentic Beauty Concept at Phoebe English
Sam Robinson

Phoebe English showcased her SS25 collection at Iconic Images Gallery as part of London Fashion Week’s 40th anniversary season.

The largely black and white collection used techniques including split seams, heart lace cut-outs and draped silk.

Pheobe English 1 - www.salonbusiness.co.uk

Hair was kept simple with minimal elegant bobs in order to let the clothes do the talking.

Hair lead, Adam Garland, brought his vision to the show using premium vegan haircare brand, Authentic Beauty Concept and used hero products including Flawless Primer, Working Hairspray and Pliable Styling Paste to create the elegant bob.

Pheobe English 2 - www.salonbusiness.co.uk

• We used the Flawless Primer to prepare the foundation and ensure a smooth glossy and healthy finish.
• Apply Working Hairspray to manipulate and mould the hair which also has great heat protection and allows me to make adjustments later and add a little bit of Pliable Paste through the ends.

Pheobe English 3 - www.salonbusiness.co.ukKey Products
Authentic Beauty Concept Flawless Primer £30.80 
Authentic Beauty Concept Working Hairspray £28.60 
Authentic Beauty Concept Pliable Paste £28.60 

INSTAGRAM
@authenticbeautyconceptuk
@phoebeenglish