global effort
I Sustain Beauty, the global campaign to promote sustainable beauty launched by Davines, is launching with a second phase due to its huge success.
The I Sustain Beauty campaign was launched to encourage people across the world to take care of themselves, of their environment, and of what they love, be it something from the world of architecture, landscape or art.
The project deemed most praiseworthy, was by Salvatore Giaquinta, a Peruvian hairdresser, who joined forces with his son, also a hairdresser, to create a training program for women living in poverty. The father-son duo funded the opening of a school in Lima, where impoverished women could train in cutting and colouring, enabling them to find work and turn their lives around.
A special mention went to Davines stylist Candice Wyatt Minter, who restored a collection of wigs to donate to people suffering from hair loss, as a result of chemotherapy. Italian hairdresser Antonio Pavani earned special mention for ‘The Enchanted Garden’, the environmental project which saw him restoring a park near to his salon.
An incredible 22 countries became involved in the campaign, including the UK, USA, Australia, and South Africa, making this a truly global initiative. Each project was showcased on the isustainbeauty.com website, illustrated by images and videos.
The second part to the campaign will be launched at the Davines World Wide Hair Tour in LA this month.
