ghd Take Control Now 2021
ghd has raised over $20 Million for breast cancer charities globally and in July launched the 17th annual limited-edition pink collection and campaign in support of breast cancer charities.
TAKE CONTROL NOW
An evolution of 2020’s successful Take Control Now campaign, the 2021 collection features the campaign messaging – TAKE CONTROL NOW- on the limited-edition styling tools, providing women with a regular reminder to self-check for signs of breast cancer Every. Single. Month.
DO IT FOR YOURSELF AND YOUR LOVED ONES
This is a hero message within this breast cancer awareness driving campaign, because sometimes hearing the impact that an illness like breast cancer could have on your loved ones, makes you stop and TAKE CONTROL NOW.
Muses
ghd has partnered with eight incredible muses for the campaign, to communicate a powerful and emotional message around the importance of self-checking for both yourself and your loved ones. We invited four young women who have never self-checked to read the intimate stories of people who have been affected by breast cancer, in the hope that hearing these stories would encourage them to start self-checking on a regular basis.
Stories
The personal breast cancer stories were shared by four of our muses: a mother, Lesley, whose daughter Hatti has breast cancer; a husband, Asad, whose wife Sania has breast cancer; a sister, Medina, whose younger sister Nadia has breast cancer; and a young lady called Jen, who has been living with breast cancer for 10 years. After hearing these emotional stories, the young women’s views of self-checking were transformed and all four women, who had never self-checked, committed to checking their breasts Every. Single. Month.
Discover the incredible stories on ghdhair.com or ghd YouTube for more information. £10 from every pink limited-edition purchase goes to Breast Cancer Now in the UK. #ghdpink #takecontrolnow
