Founded in 1986 by Preben Munch Kjaergaard in Aarhus, Denmark, IdHAIR has grown quickly and become recognised as a trustworthy, dynamic and forward thinking company.

About Preben

Preben originally started his career in sales and then worked with a chemist to create the IdHAIR Original Waxes, the very first IdHAIR product range. Preben started with a vision of doing things in a different way, to advantage the stylist, and wanted to provide better hair products and ones that would make for an easier day. The IdHAIR Original Waxes were incredibly successful. They now sell over 1,000,000 styling pots per year and are one of the biggest brands in Scandanavia.

Time For Growth

With the great success of the IdHAIR Original Waxes it was time for further growth and expansion from IdHAIR. This started with ownership of a research and manufacturing facility in Sweden, allowing the combination of industry experts the company now employ, along with the chemists, to produce and develop exciting products for the hair care market.

IdHAIR’s Mission

The goal is to become the best partner for hairdressers around the world and they do that by living up to their motto: innovation, commitment, cooperation and education. Now, the IdHAIR range continue to be a roaring success and have a team of IdHAIR Educators and training courses, as well as several high performing product ranges. This includes the styling range, IdHAIR ME, which has 13 styling products, the IdHAIR Colour Bomb range, a new generation of colour conditioners that intensify and keep hair colour vibrant, whilst nourishing the hair at the same time, as well as the IdHAIR Niophlex range, a versatile hair strengthening system range for treatment and chemic use.

Why Are They Different 

What sets IdHAIR apart from other hair products in the industry and has enabled them to become leaders in sustainability is their quality products, which are created using the very best ingredients and have some amazing benefits, including many of the products being paraben free, allergenic perfume free, having heat protection, thermal protection, a UV filter and a pre styling complex and also being ‘Green Salon’. In the Scandinavian countries, for a product to be Green Salon means assessors have looked into what is in the product and if it is healthy. The majority of IdHAIR’s hair products are Green Salon, which is a tremendous USP for the brand and the salons and the products are environmentally friendly, cruelty free and natural.

The Ingredients

The IdHAIR ingredients list is also diverse and comprehensive and as well as including key ingredients like Panthenol, Amino Acids and Lacititol and Xylitol, the products also include a wide range of natural ingredients including Wheat, Nordic Cotton, African Pepper, Macadamia Seed Oil, Argan Seed Oil and Watermelon Seed Oil to name a few.

A Word From Preben

“We will launch our new Elements Xclusive line here in September, it`s our biggest investment ever, it`s vegan, gluten free, sulfate free, paraben free and with non allergene perfume. The bottles is with already recycled plastic and from European factories to minimize CO2 emissions and with colours of nature, meaning that the color of the bottles will vary from batch to batch, because we use already recycled plastic and don`t use artificial colors to make them look the same”.

IdHAIR now aim to conquer the UK and there’s no stopping this incredible professional hair care brand. To find out more, please visit IdHAIR here: