Get The LFW Look: Ghd x Julien Macdonald
Iconic hair styling brand ghd partnered with Julien Macdonald for their LFW Spring / Summer 2018 show. Ghd Global Ambassador Adam Reed created the straight up luxe hair look and said “When we saw the collection it was immediately clear that super-glamorous hair was required. Inspiration then came from the glamorous heritage of the 90s.”
Inspirations
Inspired by high-octane, 90’s glamour and the supermodels of this decade, Adam crafted straight, luxurious, glossy hair full of movement. “We are bringing straight hair back,” explained Adam. “But in a very modern way. The secret to success here lies in the process – namely starting the look with a brilliant blow dry via the ghd Air Hairdryer. This achieves brilliant condition, gloss, shine and movement. Afterwards, we are running the ghd Platinum Styler over hair to eliminate any last frizz or kinks. We’re treating the hair very carefully, as you would a beautiful and delicate fabric. Wanting to keep an element of every girl’s personality, we are then letting girl’s partings fall as close to centre as suits them best.”
Get the look
1. Wash hair and comb it through, before applying ghd Heat Protect Spray (£12.95).
2. Create a parting that is slightly off centre. “It’s a uniform look, but we are personalising it by letting each girl’s parting fall wherever suits them best around the centre.” – Adam Reed
3. Blow dry hair smooth with the ghd Ceramic Vented Radial Brush size 4 (£17.50) and ghd Air Hairdryer (£99).
4. Amp up swish and eliminate any last frizz or kinks by running the ghd Platinum Styler over hair (£165).
5. Seal the deal with a spritz of ghd Final Shine Spray (£9.95) and ghd Final Fix Hairspray (£3.95).
6. You’re good to go!
