#ColourFest: Goldwell Color of the Season 3
Goldwell has collaborated with leading Color Trend Experts and Global Trend Agencies to identify the next Colors of the Season.
Soft Minimalism
Trending for summer 2023 (July to September), Ivory and Icicle are born out of one of the biggest trends of the decade, one that spans all design aspects – Soft Minimalism. Formerly, minimalistic design was associated with a stark, bare and almost clinical aesthetic, color included. The modern era of Minimalism has evolved to include ivory, with its cream hue that touches on earthy clays. The unrefined white blends more with nature, adding an overall soothing quality.
‘Ivory’s creamy goodness imparts nourishing, sensory qualities of comfort that harmonise to evoke the feeling of a cocooning blanket. It has a gentle underpinning of golden brightness that shines yet remains soft and understated with a quiet sophistication that defines one of the most important trends in fashion, hair, and beauty, Soft Minimalism,’- Jane Boddy, Global Color Expert.
Blue
One of the most prevalent colors around the globe, blue, signifies trustworthiness. To that end, it is often used by technology companies and is becoming the color of the digital world. Lighter blues on the other hand are popular within the wellness industries, communicating positively.
This connection has allowed light blue to rise within the world of fashion and beauty, and the soft tone of Icicle Blue has emerged, delivering soothing qualities in an understated way.
‘Inspired by the coldest icy waters, clean, pure, and clarifying icicle dips between a blue tinted white and the palest of blues. It’s airy, barely there, vaporous quality is oxygenating – like a breath of cooling air on a crisp morning. This cool quality also defines this tone as a color that portrays a sense of futurism with its crisp and clean edge,’ – Jane Boddy.
Ivory Formula with Goldwell Colorance:
40 ml System Developer Lotion 2%
10ml Colorance 10bg
10ml Colorance 9na
1 Drop @PP Pure Yellow
Ivory Formula with Goldwell Elumen:
10ml Elumen GB@9
10ml Elumen NB@10
Icicle Formula with Goldwell Elumen:
15ml Elumen Clear
1ml Elumen PiBlue@10
2ml Elumen SB@10
For more about the brand, visit Goldwell UK here.
