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| January 26, 2021

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CHROMA ID: Digital Support and Inspiration

CHROMA ID: Digital Support and Inspiration
Sam Robinson

For the first time ever, Schwarzkopf Professional have integrated Augmented Reality functionality into the House of Color app, powered by CHROMA ID.

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This means that hairdressers can excite their clients, whilst also managing expectations, as they virtually ‘try on’ personalised colours as part of the consultation experience. A series of nine exciting looks, with detailed step-by-step content has also been created for limitless colour inspiration.

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Plus, from March, Schwarzkopf Professional’s Essential Looks Collection will feature the trend, #CAMOUFLAGING, which will showcase a seasonal palette of pastel colour melts, created with CHROMA ID – perfect for spring/summer 2020.

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Visit Schwarzkopfpro here where detailed information on CHROMA ID products, looks and in-salon services are available.

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Keep up with the exciting world of CHROMA ID by following Schwarzkopf Professional’s social media channels (@schwarzkopfprouk) and discover complete colour customisation via the #CHROMAID hashtag.