Independent British professional haircare brand, Electric, is now available from Barrie Stephen salon group in Leicestershire. Founded by renowned hairstylist and entrepreneur, Mark Woolley, the Electric brand is available in leading salons around the world and is used by influential hairstylists backstage and on photoshoots.

The Launch

To celebrate the launch of this exciting new collaboration, the Barrie Stephen salon on King Street, Leicester turned into a cool club for the evening, welcoming clients and staff to show the ethos of the brand.

From The Farm

The Electric brand, based in London, has its own farm in Sussex where many of its ingredients and raw materials are sourced, all expertly formulated in England. Electric is seen as a fashion led independent brand likened to a craft brewer to the professional hair care market, boasts its own photographic studio and educational facility and has gained media coverage in leading publications around the world.

Hand-Selected

The Barrie Stephen salon group was hand selected by Mark to become ambassador salons across Leicestershire and will be providing loyal customers with the Electric experience within the salon and at home. With five award-winning salons and a team of highly trained stylists providing a first-class hairdressing service, the red-carpet hairdressing brand is the perfect partner for Electric.

Working Together

Barrie Stephen says of the new collaboration: “In the world of change and challenge it is important for a business to have strong leadership and focused strategy. People look to their leaders for direction and stability, you cannot be a follower, so I have searched for like-minded people that we can work with that we can be inspired by and they can be inspired by us. “As Barrie Stephen Hair moves into a new chapter of our business we are proud to partner with brands in the independent sector. Brands owned by passionate people that we can look in the eye and know that they are as committed as we are to success. “It is uplifting to work with business owners who are inspired by what we do at Barrie Stephen Hair and most importantly who are committed to helping our stylists be the best they can be.

Perfect Match

“I have known Mark Woolley for over 20 years and I am delighted to partner with the Electric brand. It’s independent, it’s British, it’s sulphate-free and is designed by leading hairdressers for leading hairdressers. They even source all of their own ingredients, some from their own farm in Sussex! The brand is used by the leading session hairdressers on photo shoots and backstage, but most importantly it’s only available in carefully selected salons, so clients won’t be buying them online or in discount stores!”

Absolute Pleasure

Mark adds: “In Barrie’s salons there are so many people committed to our great industry. It’s an absolute pleasure for us to be collaborating with the Barrie Stephen group. In the time I’ve known him I’ve always had a great deal of respect for Barrie and his team and everything he’s achieved in the industry.

UK Made I believe we’re doing something a little bit different with the products. We make everything here in the UK and as hairdressers we make products with other hairdressers in mind. It’s about being good at what you do, collaborating with other good people and generally creating a better experience for clients and the teams in the salons. It’s great to be welcoming the Barrie Stephen team into the Electric Family. We’re already working with leading and influential salon owners and artists from across London, Los Angeles, New York, Miami and Toronto, and our focus is to now grow the brand across the UK and work with forward thinking salon owners like Barrie.”

For more info visit Barrie Stephen Hair here, and Electric Hair here.