Born from the minds of Aveda’s Global Artistic team and international Artists, this collection embodies the spirit of 2024 with bold, trendsetting looks.

Vibrant & Timeless: Your Ultimate Lookbook

Move beyond conventional hair colour with the Vibe Collection. It’s more than a palette; it’s a journey through individuality, innovation, and timeless beauty. Explore daring options and modern twists on classics to effortlessly ride the wave of the latest trends. It’s all about playing up your vibe.

Red/Brown Metallics: Personalized Edginess With a Wealth of Colour

Step into the richness of Red and Brown Metallics, where vibrant hues meet multidimensional tones. The hair was prepped with Aveda’s nutriplenish™ leave-in conditioner for hydration and hat protection.

“Express your unique self through your hair. A dramatic change to blonde can be a challenge, but the result speaks for itself!” – Naomi Dove, Aveda North America Artistic Director, Textured Hair. 

Galactic Blue: Otherwordly Realms

Dive into Galactic Blue—saturated blues and cool metallics inspired by the mysteries of the oceans and outer space. Styled effortlessly, it challenges you to look away from its captivating allure.

“Katrina’s chill vibe called for a cool colour. Galactic Blue, with its relaxed grow-out, complements her easygoing nature.” – Luis Gonzalez, Aveda North America Artistic Director, Hair Colour

Energizing Green: A Youthful Burst of Optimism

Multiple hues of green, from understated to glow-in-the dark, mark a youthful embrace of optimism and environmentalism. Perfectly placed colour panels create a fun and eye-catching look, fortified by Aveda’s botanical repair™ professional hair strengthening additive and bond activator for strength.

“Deep ebony with gem-like accents – show off your favourite trend colour and create mystery while grounding your look with a deep, indulgent base colour.” – Ian Michael Black, Aveda Global Artistic Director, Hair Colour

Dusty Rose Pink: Bohemian Chic from the Cosmos

Dusty Rose Pink blends bohemian chic with future-forward aesthetics – a cosmic colour that transcends time. It’s a statement shade created with Aveda Hair Color for long-lasting vibrancy.

“A cosmic colour connecting innocence and burning passion. Amy’s look is a celebration of self-confidence and natural beauty.” – Ian Michael Black, Aveda Global Artistic Director, Hair Colour

Digital Pastels: Soft Yet Striking
Drawing inspiration from the virtual world, Digital Pastels are showcased with this soft, striking lavender hue. The metallic palette of digital pastels morphs with light, embodying the individual who wears them. After a colour service, Aveda’s scalp solutions™ in a home hair care routine is safe for colour-treated hair and removes excess oil and impurities from the hair and scalp to ensure a healthy foundation for this high-fashion colour.

“Kelsey’s edgy Digital Pastels radiate empowerment with a metallic lavender finish – a confident, modern, ‘it girl’ vibe.” – Luis Gonzalez, Aveda North America Artistic Director, Hair Colour.

Deep Muted Tones: Classic Colours with a Twist.

Deep Muted Tones redefine autumn hues, infusing classic browns and berries with hints of gold for a modern twist. Celebrate natural beauty with nutriplenish™ products during heat styling.

“Alek’s look is a celebration of healthy hair and pattern that is unique to her as an individual – as well as a celebration of self-confidence.” – Naomi Dove, Aveda North America Artistic Director, Textured Hair.

Classic Trends: Endless Reimagination of Timeless Looks

“Blonde never goes out of fashion! Elle’s chic, understated look is luxurious champagne is the most-wanted tone this season” – Ian Michael Black, Aveda Global Artistic Director, Hair Colour.

Embark on the Vibe Collection journey – a captivating exploration of global artistry and trend-forward hair colour. It’s not just about the hair colour; it’s a vibrant experience powered by Aveda’s high-performing vegan products. Using Aveda’s advanced technologies, the team brought the collection to life, defining the essence of the Vibe Collection.

For further information and techniques related to the looks showcased in the Vibe collection, please reference the VIBE 2024 TRENDS GUIDE.

CREDITS

• JANELL GEASON: Global Executive Director, Aveda Technical Education and Aveda Global Artistic Director, Makeup
• IAN MICHAEL BLACK: Aveda Global Artistic Director, Hair Colour
• NAOMI DOVE: Aveda North America Artistic Director, Textured Hair
• LUIS GONZALEZ: Aveda North America Artistic Director, Hair Colour
• RICARDO DINIS: Aveda Global Artistic Director, Hair Cutting
• BEA CARMICHAEL: Aveda Global Educator, Hair Styling
• SAM BELL: Aveda United Kingdom and Ireland Artistic Director, Hair Styling
• KENNETH DAWSON: Texture Purefessional™ and Educator at Van Michael Salons
• ANDREA HOLTON: Makeup Assistant
• CLAIRE NEVIASER: Wardrobe Styling
• MICHAEL HAUG: Photographer
• LISA WHALLEY: Graphic Designer
• MARY ARMSTRONG: Writer

More Info 
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