Aveda’s New Miraculous Oil
Indulges each strand in a light-reflecting shine and immerses the senses with a calming aroma.
A luxurious one-of-a-kind formula that illuminates, softens and strengthens each strand, leaving hair glossy, silky and 2X smoother with all-day frizz protection.
A Blend of Traditions
Miraculous Oil features a blend of botanical oils, including Tsubaki oil and Daikon Seed oil, combined with Aveda’s exclusive ferment derived from Camelina oil. A hair care first, Aveda’s Camelina ferment is rich in omega 3, 6 and 9 fatty acids, and was created to help leave hair soft and smooth with radiant shine. Tsubaki oil, traditionally used to infuse hair with shine and softness, is harvested in part from lands including Jeju Island, a UNESCO World Heritage Site in South Korea. Daikon Seed oil, prized for its ability to condition hair and add light-reflecting shine, is responsibly sourced from a cooperative of 50+ local farms in America’s Willamette Valley.
Responsible Sourcing and Formulation Practices
- The Daikon Seed oil is cultivated using waterwise and soil-friendly practices like no-till farming and crop rotation to help protect biodiversity and preserve soil for future generations and is sourced from crops that thrive on natural rainfall – saving water and safeguarding local ecosystems.
- Aveda focuses on the processing of its ingredients including the exclusive.
- Camelina ferment found in Miraculous Oil, which is derived via biofermentation, a green chemistry method that creates effective compounds in a controlled and efficient manner.
- The Tsubaki oil is cold pressed using no chemical solvents.
- Vegan.
- Leaping Bunny Approved.
- Comes in a 100% post-consumer recycled PET bottle.
A Radiant Ritual
Miraculous Oil transforms any self-care ritual with its calming aroma and luxurious texture.
Featuring Aveda’s signature pure-fume aroma with 25 pure flower and plant essences
including lavender, ylang-ylang and petitgrain, Miraculous Oil wraps hair in radiance and
senses in calm.
“For best results, add a couple of drops into your palms and distribute evenly throughout lengths and ends of wet hair. Blow dry in, and style as desired. You are left with incredibly smooth and silky hair. A little goes a long way!”
-Antoinette Beenders, Aveda’s SVP Global Professional.
