Aveda’s New Botanical Repair™ Bond-Building Pre-Shampoo Treatment
Builds new bonds at the hair’s cortex for intensive hair repair and strengthening.
From past colour or chemical treatments to daily heat styling or the drying effects of the sun, hair damage makes its mark—but not anymore. Aveda’s NEW Botanical Repair™ Bond-Building Pre-Shampoo Treatment provides intensive repairing power, building new bonds within the hair cortex for restorative strengthening.
Aveda’s Botanical Repair™ Bond-Building Pre-Shampoo Treatment
Designed to be applied to dry hair, it penetrates deep into the hair’s cortex. The pre-shampoo’s luxurious gel crème texture effortlessly glides through hair, protecting and realigning the fiber from root to tip. The treatment should remain on the hair for 5-10 minutes while Aveda’s BioTech Naturals plant-derived bond building molecule works to build new bonds deep within the cortex to restore strength and repair damage, resulting in hair that is 3X stronger and more resilient from the inside out .
Follow the pre-shampoo treatment with Botanical Repair™ Strengthening Shampoo and Conditioner.
“We expose our hair to damage-causing culprits daily – from hair colour, heat styling, brushing or even the weather we encounter outside. I often get asked how to determine whether hair is damaged. Some key signs are if your hair looks dull or feels rough, has split ends, or ends that look more broken or thinner than the rest of your hair. With its repair and protection benefits, the Botanical Repair™ Bond-Building Pre-Shampoo Treatment is a star product to join the Botanical Repair™ collection. I love that it restores strength lost from damage due to chemical treatments, so I would always recommend that all hair colour guests start off their hair care regimen at home with this amazing new treatment,” – Ian Michael Black, Aveda’s Global Artistic Director of Hair Colour.
Three Step Strengthening
1. Repair at the cortex. Aveda’s plant-derived bond building molecule penetrates deep within the cortex to build new bonds for stronger hair.
2. Prevent at the cuticle. Aveda’s nourishing macro green blend of emollient rich Green Tea Seed, Avocado Oil and certified organic Sacha Inchi smooths and seals the hair cuticle without silicones.
3. Protect at the F-layer. Aveda’s Protective Bio-Shield Complex derived from coconut and corn ingredients creates a lightweight veil that mimic the hair’s F-layer for radiant shine from root to tip.
Aveda’s Botanical Repair Collection
The Products allow consumers to curate their personal regimen designed to target unique hair repair needs.
• Start – Botanical Repair™ Bond-Building Pre-Shampoo Treatment on dry hair and leave on for 5-10 minutes.
• Next – Cleanse with Botanical Repair™ Strengthening Shampoo, and condition with Botanical Repair™ Strengthening Conditioner.
• Weekly – Use the Botanical Repair™ Intensive Strengthening Masque in place of conditioner for deep conditioning and instant strength.
• Build Bonds – After cleansing and conditioning, apply the Botanical Repair™ Bond-Building Flash Treatment all over for 10 seconds.
• Style – Use the Botanical Repair™ Strengthening Leave-In Treatment and Botanical Repair™ Bond Building Styling Crème on damp hair.
• Treat – Use the Botanical Repair™ Strengthening Overnight Serum at night to lengths and ends at bedtime to wake with strengthened hair.
The Botanical Repair™ collection infuses hair with a fresh, light floral, herbal aroma containing certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. The layered aroma bouquet engages the senses, leaving hair smelling as luxurious as it feels.
Available in Aveda stores, partner salons, specialty retailers and aveda.com.
