Authentic Beauty Concept unveils Cosmic Blow-Dry Jelly
Authentic Beauty Concept has unveiled its latest styling innovation: the Cosmic Blow-Dry Jelly.
Designed to provide a wide range of styles—from airy, voluminous blow-dry looks to sleek, structural wet-looks, this multi-functional product caters to both salon professionals and style enthusiasts. With its smooth finish, lightweight feel, and versatile usage, the Cosmic Blow-Dry Jelly ensures an effortless authentic hair experience – launching 1st February and retailing at £30.80 the Cosmic Blow-Dry Jelly is available at selected salons and retail partners.
Key Features and Benefits
• Multi-functional Usage: The Cosmic Blow-Dry Jelly enables a range of on-trend styles – perfect for blow-drying, creating wet-look styles, and defining wavy or curly textures.
• Smooth, Natural Finish: Its unique formula allows for easy application on damp hair, providing a non-sticky finish. Offers a light hold for blow-drying and a medium hold for wet looks, without flaking, ensuring authentic, touchable results.
• Heat and Frizz Protection: Protects hair from heat up to 230°C and helps prevent frizz, making it suitable for both salon and at-home styling.
• Premium Ingredients: Formulated with antioxidant-rich Acai Oil, sourced from responsibly wild-picked Acai berries in the Amazonian forest that are known for their protective properties whilst helping to maintain healthy-looking hair during styling. Also includes COSMOS-certified Zea Mays Starch, known for adding hold and a fuller hair feel.
• Vegan and Free-From Formula: Registered by the Vegan Society and PETA- certified, with a commitment to using clean, caring ingredients.
Expertly Co-Created
The Cosmic Blow-Dry Jelly was co-created with industry expert and one of the brand’s Global Advocate Juliette den Ouden to meet the high-performance demands of salons, fashion week, and beyond. “Cosmic Blow-Dry Jelly is designed to empower professionals and clients alike, offering the freedom to craft sophisticated, effortless styles,” says Juliette.
Directions for Use
• Blow-Dry Styles: Apply an appropriate amount to damp hair and blow-dry with round brushes for volume and a smooth, airy finish.
• Wet Look Styles: Distribute on damp hair, create finger waves or other sleek styles, and allow to air-dry for a structured, glossy finish.
• Expert Tip for Wavy & Curly Textures: Apply to damp hair, shape curls with your hands, and either air-dry or use a diffuser on a low setting for soft, natural movement.
AUTHENTIC BEAUTY CONCEPT is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty – the #authenticbeautymovement is a community that believes in the same shared values.
AUTHENTIC BEAUTY CONCEPT Online and Digital:
To learn more about all brand’s commitment to sustainability, explore the AUTHENTIC BEAUTY CONCEPT website: authenticbeautyconcept.com.
You can also join and connect with the AUTHENTIC BEAUTY CONCEPT community online via @authenticbeautyconcept on Instagram, Facebook and YouTube and the #authenticbeautymovement hashtag.
Further information is available at www.authenticbeautyconcept.com and www.henkel.com/press