Clean Water Changes Everything: Aveda Continues its Mission to Provide Clean Water with Annual Earth Month Campaign. The leader in sustainability is selling its coveted Limited Edition ShampureTM Nurturing Shampoo Bar as part of its efforts to bring clean water to people in need through nonprofit partner charity: water.

Nonprofit Charity Partner

This Earth Month, Aveda, the vegan, high-performing hair care brand with a mission to care for the world, is proud to support its nonprofit charity partner, charity: water as it seeks to provide clean water to people in need. Since 1999, when Aveda first launched its annual Earth Month campaign, the brand has raised more than $67 million for environmental causes around the world, and has provided clean water to more than 1.4 million people and protected approximately 2,000 watersheds.

Clean Water

Together with charity: water, Aveda focuses on providing clean water, sanitation and hygiene (WASH) to people in need in its sourcing countries of India, Nepal and Madagascar during Earth Month 2022 and beyond.

GIVE CLEAN WATER TO PEOPLE WORLDWIDE

Throughout Earth Month 2022, Aveda is offering consumers the opportunity to support its mission to provide clean water to people in need and reach its goal of raising $1M:
1. Aveda will donate $5 from the sale of each limited-edition ShampureTM Nurturing Shampoo
Bar to charity: water for the month of April (up to $400K).1
2. Aveda will donate 100% of sales on Earth Day 2022 (April 22nd) to charity: water (up to $600K).2

ABOUT SHAMPURETM NURTURING SHAMPOO BAR

The Aveda limited-edition ShampureTM Nurturing Shampoo Bar is silicone-free, sulfate cleanser
free, cruelty-free and vegan, offering gentle care for hair and the planet. Featuring Abyssinian oil, it gently cleanses & provides weightless, long-lasting nourishment while infusing hair with Aveda’s signature calming aroma. In keeping with Aveda’s commitment to sustainable packaging, the ShampureTM Nurturing Shampoo Bar features zero plastic packaging. The carton is 100% post consumer recycled FSC certified fiber, and by purchasing this shampoo bar you could help us save 2 tons of plastic which is equivalent to 180K water bottles.

Limited Edition

The Limited Edition ShampureTM Nurturing Shampoo Bar is available from 29th March 2022 in Aveda stores, salons and online at aveda.co.uk for an RRP of £14/ €17. $5 of each bar sold goes to funding clean water projects with charity: water.

Donating

1) From April 1-April 30, 2022, Aveda will donate $5.00 per ShampureTM Nurturing Shampoo Bar sold in all participating Aveda locations and online at aveda.com in select countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $400,000 donation total.
2) Aveda will donate 100% of the purchase price (after deduction of applicable taxes) of all products sold online on Aveda.com in the U.S., Canada, Germany, Italy, UK, Japan, Belgium, Netherlands, Luxembourg, South Korea, France, Austria, Switzerland and Spain, and in free-standing stores in the U.S., on April 22, 2022 (Earth Day) to charity: water to help provide clean, safe drinking water to people in developing countries, up to $600,000 total. The total donation will be paid in USD. charity: water is a U.S. 501(c)(3) tax-exempt charity operating globally.
3) Based on estimated plastic bottle weight.

Aveda products are available in over 45 countries and territories at Aveda stores, partner salons, specialty retailers and at www.aveda.com.