Image Image Image Image Image Image Image Image Image Image

| April 18, 2026

Scroll to top

Top

No Comments

Get Autumn Trend Ready With Alter Ego Italy

Get Autumn Trend Ready With Alter Ego Italy
Sam Robinson

Alter Ego Italy ensured stylists from across the UK were up to date with the colours and cuts that will be big this season, with the latest inspirational event held at its Leeds Academy.

Guest Artists

Guests were treated to a demonstration of autumnal styles and shades from UK Creative Ambassador, Pete Burkill, UK Colour Ambassador, Issie Churcher and guest artists Gavin McIntyre and Ross Charles. 

The Colours

Colours ranged from icy global blondes to midnight blues and rusty coppers, with artful colour placement used to define hairlines and accentuate models’ features.

The Cuts

Cuts embraced both sharp geometric styles and dual texture, perfectly complementing the colour placement to create looks inspired by Punk, Debbie Harry, and even Vikings!

A Wonderful Evening

Commented Emily Schofield, Technical Hair Chief at Alter Ego Italy’s UK distributor, Sweet Squared: “It was a wonderful evening and gave us the opportunity to share with hairdressers the versatility of our colour ranges and our styling products. Autumn/winter looks set to be a season of stunning contrasts in terms of style and colour and Alter Ego Italy is the perfect partner for delivering these on-trend looks to your clients.”

For more information on AlterEgo Italy products visit: Sweet Squared here.