It has been a stellar month and start to 2022, as luxury haircare brand, ALTERNA, hears the news it has received awards in 15 haircare categories, with its Caviar Anti-Aging and My Hair. My Canvas. product ranges in four highly regarded consumer awards – Marie Claire Awards, Hair Awards, Hip and Healthy Awards and The Beauty Shortlist Awards.

The awards recognise only the best in beauty and hair products available to consumers, with the Hip and Healthy Awards determining the ultimate winners in the world of clean and natural beauty.

To enter each of the awards, ALTERNA provided information on why their products are unique and
special, and sent samples for the award judges to test and provide honest, objective and expert
feedback before being announced as winners in the following categories:

MARIE CLAIRE AWARDS

– Winner Best Volumising Conditioner – Caviar Anti-Aging Multiplying Volume Conditioner
– Winner Best Volumising Shampoo – Caviar Anti-Aging Multiplying Volume Shampoo
– Highly Commended Best Colour Conditioner – Caviar Anti-Aging Infinite Color Hold Conditioner
– Highly Commended Best Hairspray – My Hair. My Canvas. City Slay Shielding Hairspray

THE HAIR AWARDS

– Best Shampoo and Conditioner for Daily Use – My Hair. My Canvas. Me Time Everyday Shampoo and Conditioner.
– Best Shampoo and Conditioner for Volumising – Caviar Anti-Aging Multiplying Volume Shampoo and Conditioner
– Best Dry Shampoo – My Hair. My Canvas. Another Day Dry Shampoo

THE HIP AND HEALTHY AWARDS

– Best Styling Secret – My Hair. My Canvas. Another Day Dry Shampoo

THE BEAUTY SHORTLIST AWARDS

– Best Hair Product – My Hair. My Canvas. New Beginnings Exfoliating Cleanser
– Best Dry Shampoo – My Hair. My Canvas. Another Day Dry Shampoo

Editor’s Choice Beauty Winners – Caviar Anti-Aging Smoothing Anti-Frizz Dry Oil Mist, Caviar Anti Aging Moisture Intensive Ceramide Shots, Caviar Anti-Aging Replenishing Moisture CC Cream,

My Hair. My Canvas. Me Time Everyday Conditioner and My Hair. My Canvas. Cool Hydrations
Nourishing Masque

Ground-Breaking

The validation and recognition for these products bring testimony to the ground-breaking formulations that are free from additives and chemicals and created to be pure, proven and professional. In 2022, ALTERNA celebrates its 25th anniversary, and since inception has been
recognised as a trailblazer in the world of luxury haircare and styling. As these awards illustrate,
ALTERNA continues to stand for innovative products inspired by skincare science providing transformative results after just one use.

Accolades

Joana Neves, Editorial Director at ALTERNA commented, “To receive the news that ALTERNA has received this amount of accolades in just one month is truly incredible but also not surprising! The
products are unique, like no others I have ever worked with, performing not only exceptionally for
me in the salon on my clients, but also backstage at Fashion Weeks. I’m so proud to be part of the
ALTERNA team and can’t wait to see what the rest of the year holds for the brand and its innovative
products!”

For more information on the brand, visit ALTERNA here.