Alfaparf Milano Professional is enriching its line for damaged hair with a new technology that repairs the hair fibre, giving it structure and resistance, and introducing 2 new products. 

Your hair is a fundamental element for expressing your personality and unique style. However, the desire to customise it can subject the hair fibre to stress, causing progressive damage over time.

For this reason, Alfaparf Milano Professional, an Italian brand that has always been a pioneer in the development of innovative hair care technologies, is enriching the formulation of its flagship line, Semi di Lino Reconstruction, with the innovative A-Z BOND COMPLEX active technology, which repairs the hair fibre from the first application, giving structure and resistance for strong, shiny and healthy-looking hair.

The A-Z BOND COMPLEX (patent pending), is an innovative technology from the skincare world, consisting of a derivative of glycine which helps to:

• Reconstruct the bonds of the hair, restoring its natural density.
• Give strength and resistance to the hair fibre, reducing breakage and improving its combability.
• Regain the hair’s wellbeing and natural vitality.

Two New Products

• NEW! Semi di Lino Reconstruction Reparative Light Mask (200ml £17.90/€19.20): A mask that deeply reconstructs fine damaged hair, giving strength.

• NEW! Semi di Lino Reconstruction Anti-Damage Shield Cream (125ml £15.50/€17.50): This protective cream finalises the reconstruction process of medium to thick damaged hair.

Like all Semi di Lino products these new additions also include the following original technologies as well as the new patent-pending A-Z BOND COMPLEX:

• Urban Defence Pro: anti-pollution shield for total protection.
• Shine Fix Complex: 24 hours of brightening power from the roots to the ends.
• Color Fix Complex: UV filter and antioxidant to prolong the beauty of colour.
• Climate-Proof: protective barrier, it keeps your hair hydrated as humidity and temperature change.

The range of Semi di Lino Reconstruction products are vegan, have a biodegradable formula** and are offered with recycled and recyclable plastic packaging*.

The Range 

• Semi di Lino Reconstruction Reparative Low Shampoo (250ml £14.50€15.50): Sulfate free shampoo that cleanses and promotes the reconstruction process.
• Semi di Lino Reconstruction Reparative Mask (200ml £17.70/€19.20): Mask that deeply reconstructs medium to thick damaged hair, giving strength.
• Anti-Breakage Daily Fluid (125ml £15.50/€17.50): Anti-breakage fluid, it finalises the reconstruction process of fine damaged hair.

*For packaging produced in Italy.
**Test results conducted according to the OECD TG 301F standard.

AVAILABLE FROM OCTOBER 2024
More INFO: Contact your sales representative or go to xpertprofessional.ie