With summer just around the corner, client will be stocking up on skin protection however neglecting the same need to protect their hair. ALFAPARF Milano have you and your clients covered with the launch of their beautiful Semi de Lino, Italian Resort Collection.

Make sure your clients know that UVA and UVB rays can cause significant damage to hair, just like skin. They may feel mentally recharged by the end of their holiday, but their hair tells another story looking discoloured, broken and frizzy – and you’ll need to deal with it! However, ALFAPARF Milano have created four different hair routines to tackle any summer hair woe.

Inspired by four luxury Italian locations and designed to protect hair against the stress of sun, salt and chlorine, the Italian Resort Collection will rescue untameable frizz or lack lustre locks this summer.

Each beautiful set includes a full-size shampoo and mask, alongside an ALFAPARF Solarium Illuminating Protective Oil, designed to protect and nourish hair against sun exposure.

Hair Damage

Make sure your clients know that UVA and UVB rays can cause significant damage to hair, just like skin. They may feel mentally recharged by the end of their holiday, but their hair tells another story looking discoloured, broken and frizzy – and you’ll need to deal with it! However, ALFAPARF Milano have created four different hair routines to tackle any summer hair woe.

Locations

Inspired by four luxury Italian locations and designed to protect hair against the stress of sun, salt and chlorine, the Italian Resort Collection will rescue untameable frizz or lack lustre locks this summer.

Each beautiful set includes a full-size shampoo and mask, alongside an ALFAPARF Solarium Illuminating Protective Oil, designed to protect and nourish hair against sun exposure.

Porto Cervo , Diamond Beauty Routine – Will revitalise, protect and illuminate transforming dull hair, imparting a super soft feel and a stunning glossy finish.

• Illuminating Low Shampoo 250ml
• Illuminating Mask 200ml
• Illuminating Protective Oil Solarium 120ml

Trade £16.50 / RRP £30.00

Porto Fino, Moisture Beauty Routine – Will gently nourish dry hair, replenishing vital nutrients and restoring fibres, leaving the hair soft and shiny.

• Nutritive Low Shampoo 250ml
• Nutritive Mask 200ml
• Illuminating Protective Oil Solarium 120ml

Trade £16.50 / RRP £30.00

Capri, Smooth Beauty Routine – Will protect, smooth and control difficult-to-manage hair, ensuring it stays hydrated and protected from humidity and heat, as well as staving off frizz.

• Smoothing Low Shampoo 250 ml
• Smoothing Mask 200ml
• Illuminating Protective Oil Solarium 120ml

Trade £16.50 / RRP £30.00

Positano, Reconstruction Beauty Routine – A gentle reconstruction for damaged hair, promoting the reparation of the fibre to restore strength and elasticity.

• Reparative Low Shampoo 250ml
• Reparative Mask 200ml
• Illuminating Protective Oil Solarium 120ml

Trade £16.50 / RRP £30.00

ALFAPARF Milano Semi de Lino, Italian Resort Collection gift sets are now available to order.
Tel: 045 856 490