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| May 1, 2026

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MOOD HAIR COLOUR Joins Us as Headline Sponsor

MOOD HAIR COLOUR Joins Us as Headline Sponsor
Joanne Charlton

We’re excited to welcome MOOD Hair Colour as SB Awards first ever Headline sponsor, putting their brand to the Ultimate Salon and Creative Salon categories.

MOOD is a professional brand loved for its high-performing products that give hairdressers exactly what they need in the salon, every single day. With clean, sustainable packaging and advanced yet functional formulas, MOOD keeps hair colour, care and styling simple — without ever compromising on results.

But performance is only half the story. With a dynamic, alternative edge, MOOD champions creativity through bold visuals, inspiring education and standout events — all while delivering products that truly perform behind the chair.

Summer 2025 marked an exciting new chapter for the brand, with the appointment of internationally renowned Creative Director Tracey Ann Smith. An eight-time British Hairdressing Award winner, Tracey now leads MOOD’s creative vision across product innovation, visual identity and campaign imagery — empowering salons to push boundaries and express their creativity at every level.

Eddie Renda, Managing Director, MOOD Hair Colour:
“We’re proud to be sponsoring the Salon Business Awards. MOOD Hair Colour is built around supporting hairdressers with products that perform and inspire creativity in the salon. These awards celebrate excellence, innovation and passion within our industry, and we’re excited to champion the businesses and individuals driving hairdressing forward.”

We’re thrilled to have MOOD Hair Colour supporting the celebration of talent, innovation and passion across our industry.

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