Sweet Squared Secures K18 Distribution for England & Wales
This landmark deal brings the revolutionary biotech-powered haircare brand directly to professional salons.
At the heart of Sweet Squared is one mission: to Serve the Pro with the best brands, the best service, and the deepest commitment to the professional community. With K18 they’re doing exactly that. This landmark deal marks one of only two strategic distribution partners in England, Wales, and the Channel Islands. It sits alongside iconic brands like KEVIN.MURPHY, COLOR.ME, epres, CND™, and Nimue Skin Technology within Sweet Squared’s portfolio.
“K18 chose Sweet Squared because we serve the pro exclusively — we don’t just sell products. Our passion for education, service, and salon success made us the obvious partner for a brand rewriting the rules of haircare. Our sales team couldn’t be prouder — or more pumped!”
– Samantha Sweet, co-founder of Sweet Squared.
K18 has redefined hair repair with its patented molecular technology, earning cult status among stylists and clients alike. And now, thanks to Sweet Squared, salons can access this breakthrough innovation with unmatched support, education, and service. The partnership kicked off in style on Tuesday, June 24th, with an internal launch event at S2 HQ attended by K18 Founder Suveen Sahib.
For more info visit: www.sweetsquared.com/our-brands/k18-hair
