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| May 1, 2026

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New Horizons From Evo

New Horizons From Evo
Sam Robinson

Since landing, hue-verse has shown thousands of Colourists across the globe that ammonia-free colour doesn’t have to come with compromise when it comes to performance or ingredients.

Listening to feedback, they’ve learnt that Colourists want more! So, the new horizons colour collection represents the next frontier for hue-verse.

Bolstering Creativity
“We’ve worked closely with our network of Educators and salons to gain market feedback.  Not only do these new additions perfectly complement the existing shades, they also help bolster further creativity and give colourists more options for even the most specific salon and Client situations,”- says Jay Kownacki, evo’s Head of Education and Product Development.

Options Enhance Work
The 4 new permanent and 13 demi-permanent shades offer a breadth of options that enhance salon work while saving time. just like the rest of the portfolio, these shades have been designed to empower Colourists with everything they could need when it comes to coverage, lightening, condition and shine while respecting people and the planet. instead of ammonia, ppd and resorcinol, we use ingredients that produce less odour, sensitivity and irritation meaning a more pleasant colouring experience for both colourist and client.

Ingredients
Hue-verse formulas contain less of the bad stuff, so they’re able to fill them full of powerful organic oils, plant-derived glycerin and low-levels of allergen-free fragrance that reduce irritation and work together to provide longer-lasting, vibrant results with out-of-this-world shine and condition.

LLC EVO PRO WHITE - www.salonbusiness.co.uk

Thanks to new horizons, Colourists now have everything they need to execute their full creative vision… and then some. Are you ready for take-off?

The Blonde Ambition 
demi 10.07
“I predict that the 10.07 will be a go-to shade for all salons looking for instantly clean and bright results,”- Jay Kownacki, Head of Education and Product Development.

Ashes To Ashes 
permanent 5.11 + demi 7.11
“The 7.11 demi-permanent gloss has huge versatility when used as part of any formula. here it harmoniously enhances one of our new beautifully intense ash shades,”- Tom Smith, Creative Colour Director. 

All Fired Up 
permanent 9.43
“Coppers are bang on trend and are here to stay. that’s why we have added the 9.43 – a beautiful soft copper, to the permanent family,”- Tom Smith, Creative Colour Director. 

Colour Chameleon
“When formulating the new colours, this light violet/red gloss was a no-brainer. it’s perfect for all levels of blonde and swings in tone depending on your starting point so is a real chameleon,”-  Jay Kownacki, Head of Education and Product Development.

More Info 
Online: https://evohairstore.com/
Instagram: @evohair