Image Image Image Image Image Image Image Image Image Image

| March 1, 2026

Scroll to top

Top

No Comments

New JOICO lumishine demi-permanent liquid shades

New JOICO lumishine demi-permanent liquid shades
Sam Robinson

Discover more ways to Lumishine with new gold, warm copper, and natural beige.

Three gleaming shade series designed to boost shine and the versatility of your Lumishine demi-permanent liquid palette! Use them alone or intermix for endless gorgeous possibilities.

Here’s Why You’ll Love It

Natural Beige Series
Gloss, tone, or refresh Lumishine’s fully intermixable demi-liquid palette is designed for versatility! And with new gold, warm copper, and natural beige shades added to the mix, you now have more Lumishine service options than ever before.

More Lumishine To Love!

  • Delivers up to 2x the shine*.
  • 100% replenished hair***.
  • Ideal viscosity for drip-free bottle application.
  • Versatile formula corrects, glazes, glosses.
  • pH balanced for optimal color performance. 

Ideal When

  • You want to tone pre-lightened hair, or color-correct following a permanent service.
  • You want to enhance hairs shine with a gloss/glazing service.
  • You want to personalize your clients color.

Gold Series

  • You want to deliver lustrous, golden-blonde results.
  • Your client desires honey-blonde hair with double the shine*.

Warm Copper Series

  • You want to give fading red tones a copper glow-up.
  • You want to create vivid copper color.

Natural Beige Series

  • Your client wants a beautiful, natural-looking beige tone.
  • When you want to neutralize warmth for reflective, natural-beige results.

Let’s Look Inside

No more sacrificing healthy-looking hair for brilliant, beautiful color. Our one-of-a-kind formula fuses the power of three Joico breakthroughs-Argiplex™ Technology, Quadramine® complex to help deliver gorgeous shine and strength in a demi-liquid palette.

Bond-Building Argiplex™ 
A built-in bond builder helps to protect hair and reduce breakage* in every single treatment. Argiplex contains arginine, a naturally occurring amino acid crucial to hair’s strength.
Quadramine complex is an exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly to help reconstruct from cuticle to cortex. The result? Healthy-looking hair after each Lumishine color service.

Now Lets Use It

Mixing 1:1 (equal parts color and 5 volume Lumishine Developer). Best applied with a color applicator bottle. When mixing in a bottle, add Developer first, then color and shake well. Timing: process up to 35 minutes depending on the desired result. Process at room temperature or with heat.

Post Colour Service
Rinse thoroughly. Acidify with K-Pak Professional Cuticle Sealer, rinse. Apply K-Pak Color Therapy Shampoo to the scalp and massage well. Work through hair lengths. Rinse thoroughly. Squeeze out excess water. Apply K-Pak Color Therapy Conditioner to hair lengths after squeezing out excess moisture. Massage throughout hair and leave in for 1 minute. Rinse thoroughly. Towel-dry hair. Style as needed with your preferred Joico styling products.

Defy Damage Service
For damage protection, use with Defy Damage ProSeries 1 before color service and Defy Damage ProSeries 2 for a post-color service treatment.

For more information visit www.joico.eu