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| May 1, 2026

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INTRODUCING THE ILES FORMULA HAIR + BODY CLEANSE

INTRODUCING THE ILES FORMULA HAIR + BODY CLEANSE
Sam Robinson

The ILES FORMULA HAIR + BODY CLEANSE is a first. A luxurious wash + go for the entire body, combining our signature, nourishing hair therapy together with a sensual shower experience leaving a soft, silky after cleanse on the skin.

Luxe Skincare

In the same way Iles Formula was initially developed at the insistence of her celebrity clientele, Wendy was inspired to formulate the new ILES FORMULA HAIR + BODY CLEANSE at the insistence of her customers. Catering to an increasingly well-informed consumer, many soon realised not just the power of the formulas’ performance but the power of their ingredients as well, many of which are often found in luxury skincare.

Daily Love Letters

“I receive daily love letters from my customers from around the world whose hair has been transformed with Iles Formula. Many were writing to me to ask if they could also use the formulas on their bodies. The simple answer is yes. In fact, I will never forget one lady who drove 3 hours to meet me at a store training to tell me that my shampoo had helped to control her psoriasis and changed her life.” Wendy Iles, Founder of Iles Formula.

The Formula

In keeping with our ‘Minimalism Meets Maximum Performance’ philosophy, the formula addresses the hair, scalp and skin ageing at a cellular level and features an all-in-one vitamin compound of B3, B5, B6, C and E, all vitamins which are known to have a beneficial, protective effect on the skin and scalp whilst also strengthening the hair. The ILES FORMULA HAIR + BODY CLEANSE is infused with our bespoke, allergen-free Earl Grey tea perfume featuring the fresh bergamot fruit and flower. It comes with a natural, non-toxic, biodegradable and anti-bacterial vegetable sponge to optimise the luxurious body cleanse experience.

TAKE YOUR BREATH AWAY

ILES FORMULA is formulated by internationally acclaimed celebrity hairstylist Wendy Iles. A breath of fresh air in an overcrowded market, it is the niche haircare brand everyone is talking about with a 300% increase in sales over the course of the pandemic. Family owned and operated, integrity and excellence remain at the heart of ILES FORMULA.

limited edition Bag 500ml - www.salonbusiness.co.uk

Available in over 2,000 stores and salons internationally; Bergdorf Goodman, Le Bon Marché, Neiman Marcus, Net-a-Porter etc to name a few.

For more info visit www.ilesformula.com and www.rebelbeautybrands.co.uk.