Led by Kalle Eklund, discover the looks created by R+Co for the super cool PRONOUNCE show at LFWM.   

Hair Inspiration:  90’s School Cool.

“The inspiration behind the blond streaks in the fringe came from the cool girls in my school during the late 90s who all bleached one streak of hair in their fringe and I thought it was so cool back then. For the show we wanted a strong graphic look with high shine” says Kalle Eklund.

Essential Products:

R+Co Motorcycle Flexible Gel and R+Co WALL ST Strong Hold Gel.

Collection Inspiration

Life seems to be constantly climbing and going through obstacles. The story of the 108 heroes who went to Liangsham in the ‘Water Margin’ (Classic Chinese novel Shui Hu Zhuan) story was the original inspiration of the whole collection. You’ll notice Embossed techniques and jacquard fabrics, massive scale of buttons and gender sharing ideas. This was a collection full of emotion and different characters.

The brand itself has just announced an upcoming collection with Italian premium lifestyle brand and leading denim pioneer, DIESEL. Some of the 18-piece collection was previewed during the AW20 show with full unveiling at Shanghai Fashion Week.

Team Comments

Elliot Jacque of RCNQ said ‘R+Co selected me for LFW and this shows how much they appreciate the people that work with their products, to give such an amazing opportunity to people to come together and share there creativity with one and another is truly inspiring”.

Marzena Medori of Joseph Ferraro Hair said “R+Co presented me with the opportunity to fulfil one of my biggest hairdressing ambitions! It was an incredible experience -loved every moment!”

Mikey Noir of bebop said “The brand has a refreshing take on the industry and this show was a good match, with a great culture that drives my knowledge, passion and ideas further.

For more info on the brand, visit RandCo here.