true to brand
After 36 years in business, Paul Mitchell is once again standing up against animal testing by donating to the world’s biggest anti-animal testing organisation.
In 2016 the sales of all Paul Mitchell retail bags will go to Cruelty Free International, the leading organisation working to end animal experiments worldwide.
Paul Mitchell has been cruelty-free ever since it was founded in 1980 by animal lovers and philanthropists John Paul DeJoria and Paul Mitchell. In fact it was the fi rst professional beauty company to stand up against animal testing. They never have tested on animals, and vow they never will. The story isn’t the same elsewhere though with over 80 percent of countries still testing on animals.
You can easily identify brands that are against animal testing with the Leaping Bunny logo, developed by Cruelty Free International, together with international partners. This is the only globally recognised symbol guaranteeing that no animal tests were used in the development of any certifi ed product and this is what you need to look for.
Paul Mitchell estimates its donation to CFI at £15,000, with Director of Publicity Zoë Vears saying: “We’ve found that there’s still a lack of awareness of Paul Mitchell being cruelty free. We’re proud that all Paul Mitchell products are certifi ed by the Cruelty Free International Leaping Bunny logo, the international guarantee that no animals suffered for our products. The Paul Mitchell brand is committed to being cruelty free now and forever.”
