X-RAY VISION
Not only has Paul Mitchell unveiled a collection of state of the art styling tools, but the brand has won an award for the striking imagery they’re using to market them.
The launch of Paul Mitchell Neuro has been supported with a model collection and products shown with an x-ray finish and the response has been phenomenal.
Both sets of images have won the Photography category in the HOW International Design Awards, which recognise excellence on a global scale. Their international design competition is the only competition that prominently recognises winners in its award-winning HOW Magazine.
Sharyn Belkin Locke, Creative Director at John Paul Mitchell Systems says: “It’s thrilling to see John Paul Mitchell Systems recognised alongside some of the world’s biggest brands: Target, Starbucks, Audi, Microsoft, General Motors, Adobe Systems, and Reebok to name a few. Congratulations to all the team involved.”
