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| April 18, 2026

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Gen Now 2018: Final Call For Entries

Gen Now 2018: Final Call For Entries
Sam Robinson

Wella Professionals is once again searching for the next big thing in hairdressing with its Generation NOW team, but this year the programme has been completely revamped offering amazing mentoring opportunities that last 18 months.

Closing Dates

The closing date for this incredible career-changing opportunity is the 1st June 2018, and this year the opportunity is bigger and better than ever before.

The Team & Programme

The team will comprise six dynamic members who will initially attend a week-long boot camp worth more than £4,000. The 18-month programme will include inspirational sessions from a stellar line up of Wella guest artists where the team will learn a wide variety of hairdressing skills to further their career. Everything from session styling to presentation skills and photographic workshops will be covered, with opportunities to broaden their hairdressing careers throughout.

How To Enter

Entry deadline is Friday 1st June 2018, and entering couldn’t be easier. Visit www.wella.co.uk/generationnow and answer four questions by submitting a 90-second video or written answers. You’ll also need to upload a photograph of your creative cut and colour, as well as a photograph of yourself that reflects your style.

Your Chance To Shine! 

This is your chance to push the boundaries of everyday hairdressing and seize the opportunity to work with the best in the industry. Wella Professionals will provide you with a fantastic platform from which to grow your talent and your future career. If you want to go places, meet people, get ahead AND have armfuls of creativity, energy and enthusiasm then enter now!

Deadline Dates 

Entry Deadline: Friday 1st June 2018
Photographic Judging 

Auditions

  • XX June (Wella Studio Dublin)
  • 14th June (Wella Studio Manchester)
  • XX July (Wella World Studio London)
  • Bootcamp Week XX August (Wella World Studio London)

ONLINE ENTRY CLOSES 01-JUNE
PHOTOGRAHPIC JUDGING – MANCHESTER 14-JUNE
AUDITIONS – MANCHESTER 09-JULY
AUDITIONS – LONDON 17-JULY
AUDITIONS – DUBLIN 05-JULY
BOOTCAMP WEEK – MANCHESTER 13-17 AUGUST

For more information about the brand, visit Wella here.