Redken is excited to announce model, DJ and haircolor chameleon Chloe Nørgaard as their newest brand muse. She joins an elite collective of Redken muses including Amber Le Bon, Suki Waterhouse, Lizzy Jagger, Lea T, Soo Joo Park, Mariacarla Boscono, Crystal Renn, and trend creator Redken Global Creative Director Guido.

Born in California and raised on Long Island, Chloe starting mixing up her own vibrant haircolor hues when she was in high school. She went blonde when she started modeling, but her vibrant personality won out and soon she went back to her colorful roots.

“I love to play with colour,” Chloe says. “I change my hair colour whenever I want, depending on my mood, the seasons, my outfit, whatever. I’m a rainbow child!”

For Chloe’s Redken debut, Redken Artist Justin Isaac gave her a bold turquoise blue using NEW City Beats, Redken’s first-ever vibrant haircolor launching in UK March 2017.

Available in 12 shades plus Clear, each City Beats shade is inspired by an iconic New York City neighborhood or familiar sight around the city. The semi-permanent cream formula conditions and seals the cuticle for true- to-tone results that last up to 12 shampoos, with no developer required.