Redken announces Lizzy Jagger as new muse
U.S. haircare giant, Redken, is thrilled to welcome model, actress and producer Lizzy Jagger as our newest brand muse. Lizzy joins the Redken collective of muses and trend creators including actress Suki Waterhouse, DJ Amber Le Bon, supermodels Mariacarla Boscono, Lea T, Soo Joo Park, and Crystal Renn, and Redken Global Creative Director Guido.
Born Elizabeth Scarlett Jagger in NYC, Lizzy is the eldest daughter of 1970s supermodel Jerry Hall and Rolling Stones front man Mick Jagger. Her statuesque beauty and gorgeous red hair make her a perfect choice for Redken.
“Lizzy’s signature, striking red hair and unique style epitomize the Redken spirit,” says Shane
Wolf, Global General Manager of Redken 5th Avenue. “She represents a modern approach to beauty that’s confident and enviable.” Lizzy said:
“I am so honored & excited to be joining the Redken family. I had such an amazing time shooting with them and absolutely love any time I get to work with Guido.”
Lizzy will make her Redken 5th Avenue debut in September 2016, appearing in print and digital campaigns for the launch of New Heatcure Professional, an exclusive salon service that instantly restores the look and feel of damaged hair for up to 10 washes. She will also be featured in the relaunch of Redken’s Heat Styling collection that provides lasting protection and endless restyling capabilities.
