Image Image Image Image Image Image Image Image Image Image

| November 21, 2025

Scroll to top

Top

No Comments

Where Craft Meets Innovation

Where Craft Meets Innovation
Joanne Charlton

Great Lengths is proud to reaffirm its position as the premium benchmark in professional hair extensions — a standard built on ethical sourcing, Italian craftsmanship and continuous innovation.

Founded in Rome in 1992, Great Lengths has dedicated more than three decades to perfecting the art and science of luxury hair extensions. This commitment is evident in the consistency, quality and performance of every strand.

PREMIUM, PERFECTED

Quality at Great Lengths begins long before production. Hair is sourced in India in a fully traceable, ethical and responsible manner. Each bundle is selected with care to ensure integrity, before being transformed in Italy through a meticulous, artisan-led process.

This approach is rooted in true craftsmanship. Every strand is handled by experts trained to uphold exacting standards, resulting in a finish that is uniform, refined and undeniably premium.

A SUPERIOR MATERIAL

Great Lengths uses 100% Remy, Double Drawn hair, ensuring cuticles remain aligned in the natural direction of growth and lengths are balanced from root to tip. The result is hair that moves naturally, blends seamlessly and offers fullness throughout.

SM 2024_06_08_GREAT_LENGTHS_08_057

INNOVATION THAT ELEVATES THE CATEGORY

Renowned for pioneering technical advancements — including the first ultrasonic machine — Great Lengths continues to invest in research and development that enhances both the stylist experience and client satisfaction.

As Mark Davidson, CEO of HB Collective, states: “Premium is not a buzzword for us. It is a promise built on ethical sourcing, Italian craftsmanship and proven innovation. Clients feel the difference from the first application.”

Great Lengths continues to set the global standard for premium extensions — offering salons a partner they can trust, and clients a result they can truly feel.

A SOLUTION FOR EVERY NEED

• GL Pre-Bonded – for precise, tailored application
• GL Tapes – offering speed, versatility and a seamless finish
• NEW: GL Tapes Natural Cut – designed for an exceptionally natural and refined look