Presenting four new pearlescent colours and seven new looks for 2024/25.

Alfaparf Milano Professional, a Made in Italy brand, presents WALK ON THE BRIGHT SIDE, a new collection with pearlescent and sophisticated shades that will allow anyone to express their individuality with a modern elegance.

Alfaparf Milano Professional expands its portfolio with the new .8 Pearl Tone: four radiant new shades that elevate the Pearl Bright range, already available in the Evolution of the Color and Color Wear lines. Designed to achieve radiant blondes, from pearly beige to cool ice colours to enable hairdressers to perform pearly colour services for sophisticated and timeless looks. The winning colour of the Next Color GenHairation competition is also among the new shades and will become part of the new Color Wear range.

The New Shades

• Evolution of the Color 7.8 Medium Pearl Blonde
• Evolution of the Color 9.8 Very Light Blonde Pearl
• Evolution of the Color 11.80 Platinum Blonde
• Color Wear 10.8 Lightest Blonde Pearl
• Color Wear 10.111

The collection was created by Alfaparf Milano Professional’s Global Creative Director Rudy Mostarda, whose characteristic inspiration and energy is evident in these beautiful looks. They take us on a fascinating journey in which beauty becomes the beacon that guides us and helps us discover our bright side.

“The world is a stage, and we are the actors entering and exiting the scene. For this collection, we imagine ourselves together in the spotlight, each illuminated by our own personality and character. A person’s style is that certain something that is never distinguished, even when no one is looking,” – Rudy Mostarda.

The brand presents seven looks that embody the grace of simplicity and proportion, created through high performance, multi-benefit products.

The Looks

Shimmer Design featuring Color Wear 10.8 Lightest Blonde Pearl, and Evolution of the Color 7.8 Medium Pearl Blonde

Moonstone Glow featuring Color Wear 10.8 0.8 Lightest Blonde Pearl and Color Wear 10.111

Radiant Pearl featuring Evolution of the Color 11.8 Platinum Pearl + Color Wear 10.8 Lightest Blonde Pearly

Pearly Shine featuring Evolution of the Color 11.8 Platinum Pearl

Ethereal Sparkle featuring Color Wear 10.8 Lightest Pearl Blonde

Opal Radiance featuring Color Wear 10.8 Lightest Pearl Blonde

For more information contact your sales representative or go to www.xpertprofesional.co.uk for more information.