Taking place at HERE, The Outernet in central London, TONI&GUY’s top creatives highlighted their pioneering techniques, trendsetting styles, and collabs with the global fashion scene.
 

The Line-Up

 
Edition One
The show began with an exclusive preview from TONI&GUY’s 2025 campaign, Edition One signifying the brands constant evolution through its teams, education, haircare range salons, fashion and digital presence.

 

Editorial
Guests enjoyed an exclusive look at the styles that dominated this season, as well as TONI&GUY’s team delivering an insight into what the biggest trends for SS26 are set to be, with collections from designer Leo Prothman – who the brand collaborated with in September during London Fashion Week.

LABEL.M
LABEL.M’s 2026 collection: “Hair Like LABEL.M” shifted its approach from a personal focus, to haircare, prioritising performance, ingredient integrity, and visible results.

Men’s
Mainstage 2025 placed a strong focus on men’s styling. From sharp cuts to modern grooming techniques, Artistic Directors and Men’s Hairdressers of the Year Finalists, Dexter Johnson and Sam Elliot presented a diverse range of men’s trends from their latest collections.

British Hairdresser of the Year
Current British Hairdresser of the Year and Global Creative Director, Cos Sakkas, TONI&GUY’s and three-times British Hairdresser of the Year nominee took to the stage to showcase his latest collection, Beyond the Title. Known for his visionary approach and attention to detail, each look bridged artistry with technical precision, demonstrating why he continues to be recognised at the forefront of the hairdressing industry. Making industry
industry history as the first brand to ever have two British Hairdresser Nominees in the same year. Efi Davies also showed off her collection Parousia.

Avant-Garde
In a fitting finale, International Artistic Director, Efi Davies delivered an awe-inspiring display of creative ingenuity that encapsulated TONI&GUY’s ingenious spirit. Models came down the runway featuring bold, sculptural hair, alongside a dramatic performance artist that elevated the theme of the collection.

Awards
The TONI&GUY Awards recognise the very best stylists, visionaries, creatives and salons from across the world:

2025 RISING STARS
1st Year blow dry – Jadah Barrett – TONI&GUY Covent Garden
1st Year Hair up – Ava Keaney – TONI&GUY Newbury
2nd Year – Louise Latif – TONI&GUY Canary Wharf
3rd Year – Ruby Pearson – TONI&GUY Sloane Square

TONI&GUY GLOBAL CREATIVE IMAGE
Hide Saiga, Japan

LABEL.M DISTRIBUTOR OF THE YEAR
India

TONI&GUY LABEL.M RETAIL SALON OF THE YEAR
Southend-on-sea

TONI&GUY UK SALON OF THE YEAR
Covent Garden
Farnham
TONI&GUY GLOBAL SALON OF THE YEAR
Spain

More Info
Online: www.toniandguy.com
INSTA: @toniandguyworld