JOANA NEVES: 25 TIPS TO ADD MOISTURE TO THE HAIR

July 22, 2022 | Sam Robinson

To celebrate ALTERNA Europe’s 25-year anniversary, along with the diversity of their high … Read More

SELF CARE IS SOUL CARE – PRIME, CREATE AND EXTEND

February 11, 2022 | Sam Robinson

For 2022 a big focus for all of us should be self-care. Self-care … Read More

Joana Neves’ career journey

October 8, 2021 | Sam Robinson

From working as a session stylist with many of the greats in the … Read More

Joana Neves: LET’S HYDRATE OUR HAIR FOR AUTUMN

October 3, 2021 | Sam Robinson

Joana Neves, Editorial Director at ALTERNA Europe, shares tips on hydrating the hair … Read More

JOANA NEVES: TOP HAIR CUTS & STYLES THAT ADD VOLUME

July 19, 2021 | Sam Robinson

“Many client’s struggle with having thin hair and want to find the perfect … Read More

An Interview With Joana Neves, Editorial Director at ALTERNA

December 23, 2020 | Sam Robinson

How did you get into hairdressing?

My mom is a hairdresser and has … Read More