Schwarzkopf Professional: Shaping a Sustainable Future
Schwarzkopf Professional is a brand dedicated to circularity, continually innovating its products, packaging and strategy to be more sustainable. We caught up with them to see where they’re at so far.
Redefining Excellence
“The start of our sustainability efforts lies in the revamp of our renowned IGORA ROYAL colour portfolio. With over six decades of innovation and trust, IGORA ROYAL continues to set the standard in professional hair colour. In 2021, we embarked on a comprehensive re-stage, introducing modernised, sustainable packaging and a streamlined portfolio while retaining the same high-performing formula that colourists rely on.”
“Through this re-stage, we’ve condensed our extensive portfolio into eight intuitive sub-groups, totalling 143 shades. This streamlined approach ensures ease of navigation for colourists while covering a wide range of commercial and aspirational colour trends. Notably, our packaging now features 100% recycled aluminium tubes, 100% recycled plastic caps, and 92% minimum recycled carton folding boxes, significantly reducing our environmental footprint.”
BLONDE ME
Pioneering Sustainability
“In 2023, we embarked on a transformative journey within our BLONDME colour range, introducing pioneering sustainability initiatives that redefine excellence in professional lightening. Committed to environmental efforts, we’ve implemented innovative changes that set new standards for sustainability in the haircare industry.”
Vegan Formulas and Eco-Friendly Packaging
“At the heart of our sustainability efforts lies our dedication to vegan colour formulas, ensuring that our products align with ethical and environmental values. While our lighteners are not vegan, we’ve taken significant steps to minimise our environmental impact across the BLONDME range.”
“One of the most notable changes is the introduction of new lightener packaging designed for safer and easier handling. Crafted from a single material, the entire box is now fully recyclable, reflecting our commitment to reducing waste and promoting circularity. This streamlined approach not only enhances the sustainability of our packaging but also simplifies the recycling process for professionals.”
“Additionally, we made the decision to eliminate the single-use measuring scoop from our lighteners, opting instead for reusable alternatives made from 100% recycled material and fully recyclable. By doing so, we’ve saved up to 50 tons of plastic per year, contributing to a significant reduction in our environmental footprint. This initiative underscores our commitment to sustainability and demonstrates our proactive approach to minimising waste throughout the product lifecycle.”
Redefining Packaging Standards
“We are proud to introduce eco-friendly solutions across the entire BLONDME range. Our colour tubes are now crafted from 100% recycled aluminium and plastic, further reducing our reliance on virgin materials and minimising our carbon footprint. Additionally, our folding boxes are composed of 93% recycled cardboard and are fully recyclable, ensuring that every aspect of our packaging is designed with sustainability in mind.”
IGORA VARIO BLOND
Eco-Conscious Packaging Solutions
“The new packaging for IGORA VARIO BLOND emphasises recyclability, safety, and ease of use, with materials crafted from 100% recycled and recyclable sources. Designed to minimise environmental impact without compromising on performance, our eco-conscious packaging solutions redefine excellence in professional lightening.”
Packaging:
• Recyclable: Our packaging is designed to be fully recyclable, ensuring that every component can be repurposed or reused, contributing to a circular economy.
• Stackable: With stackable design features, our packaging optimises storage space and reduces transportation emissions, further minimizing our environmental footprint.
• Crafted for safer usage: Safety is paramount, and our packaging is crafted to ensure safe handling during application, reducing the risk of accidents in salon environments.
• Same quantity as previous packaging: We’ve maintained the same quantity of product in our new packaging, ensuring that salon professionals can continue to rely on IGORA VARIO BLOND for consistent results.
• Reusable measuring scoop: In line with our commitment to reducing plastic waste, the single-use measuring scoop in our lighteners has been replaced with a separately available reusable alternative. Crafted from 100% recycled material and designed for durability, our reusable measuring scoop offers a sustainable solution for salon professionals.
“Designed to minimise environmental impact without compromising on performance, our eco-conscious packaging solutions redefine excellence in professional lightening.”
IGORA VIBRANCE
Setting New Standards for Sustainable Packaging
“In our IGORA Vibrance range, sustainability is at the forefront of our innovation efforts. Our sustainable packaging features recycled plastic and recycled paper, designed to be fully recyclable, reducing waste and promoting circularity. With up to 83% recycled cardboard for folding boxes and 50% recycled plastic for bottles.”
Explore the sustainable features of IGORA Vibrance:
• Up to 83% Recycled Cardboard: Our folding boxes are crafted from recycled cardboard, minimising our reliance on virgin materials and reducing our environmental footprint.
• 50% Recycled Plastic: Both bottles and caps are made from 50% recycled plastic, reflecting our commitment to sustainable sourcing and production practices.
• Carbon-Free Packaging: Our packaging features a carbon-free black cap and bottle, ensuring 100% recyclability and further reducing our impact on the environment.
• Renewable Energy: Colouration is produced in a plant powered by 100% renewable electricity, demonstrating our dedication to reducing carbon emissions and promoting clean energy solutions.
A JOURNEY
Empowering Education and Community Engagement
“At Schwarzkopf Professional, we understand that sustainability is a journey that extends beyond product innovation. That’s why we’re committed to supporting our salon partners with innovative technical support materials, modernised colour charts, and updated educational resources. Through live sessions, social media engagement, and exciting competitions, we’re creating a community of environmentally conscious colourists who share our vision for a sustainable future.”
Join Us in Shaping a Sustainable Future
“We invite you to join us in celebrating our commitment to sustainability and innovation in professional hair colour. Explore the full relaunch details, product information, and inspiring looks on our website and social media channels. Together, we can pave the way for a brighter, more sustainable future in the beauty industry.”
Product and education information can be found on the Schwarzkopf Professional website: www.schwarzkopfpro.com and social media by following @SchwarzkopfProUK
