As intense as it gets. Schwarzkopf Professional’s latest innovation – BOLD COLOR WASHES – delivers bold, vibrant colour with minimal effort and impressive long-lasting results. Thanks to the semi-permanent performance in a sulfate-free* shampoo base, the highly-pigmented formulas provide one-step colouration – fast!

The Trend Continues

The demand for bold colour has more than doubled in the last five years** as more and more salon clients want to express their personalities through vibrant colour. With influences from the Japanese Anime Scene, which is more mainstream now than ever before, hyper-stylisation trends are continuing to grow. Expect to see even more multitonal colour looks, now with an exciting colour twist thanks to four versatile in-salon BOLD COLOR WASH shades!

The Next Big Thing

NEW BOLD COLOR WASHES Schwarzkopf Professional is committed to delivering the products and tools that hairdressers need to fulfil their clients’ wishes; which is why BOLD COLOR WASHES is the next big thing on the salon colour menu. Thanks to Schwarzkopf Professional’s BOLD COLOR WASHES range hairdressers and clients alike can enjoy quick and effortless semi-permanent applications at the backwash… even on darker hair bases.

How do BOLD COLOR WASHES work?

Schwarzkopf Professional’s highly-concentrated, sulfate-free* formulas create tonal hues on darker bases and intense, vibrant results on lighter hair bases; and better yet… the colour intensity builds with every use! Thanks to multiple application methods, hairdressers can offer their clients truly personalised services, including all-over colour for an eye-catching fashion statement, a bold colour refresh, or a variety of creative techniques for a multi-tonal effect!

Unique Product Benefits

• Highly concentrated formulas for bold and intense colour results, even on darker hair bases
• Fast colour deposit with semi-permanent performance in a shampoo base
• Cleanse and colour in one simple step
• Visual development time from 3-5 minutes and up to 20 minutes
• Intense high-shine finish

BOLD COLOR WASHES are available from July 2018 in Schwarzkopf Professional Partner Salons. The List price of the product is £12.50 /€13.80.  

For the latest trends and hair inspiration, follow Schwarzkopf Professional on social media via @schwarzkopfprouk and keep up with BOLD COLOR WASHES via the #BOLDCOLORWASHES and #COLORWASH hashtags.