Schwarzkopf Professional’s first 100% customisable mix & tone colour system has been upgraded, with a new streamlined assortment designed to meet the demands of today’s salon clients.

Chroma ID: 14 Shades, Infinite Possibilities
Chroma ID Express Bonding Color Masks are now available in a streamlined selection of 14 shades, all of which are 100% intermixable, providing infinite mixing opportunities and ultimate versatility in the salon. Lasting up to 15 washes and taking only 10 minutes to develop, Chroma ID is perfect for fast, low-commitment colour services.

• The improved CHROMA ID formula has a soft creamy consistency, which allows for easy and quick application, and is vegan and PETA-certified.
• The shade portfolio continues to be based on Schwarzkopf Professional’s top-performing shades from IGORA ROYAL and IGORA VIBRANCE, making it easy for hairdressers to select the corresponding Chroma ID shade for any complementary colour service.
• This updated assortment makes it easier than ever to create customised colours with an updated service-based system for quicker, simpler applications. And with zero damage, hairdressers can truly colour without compromise!

Chroma ID: Express Colour Services
Schwarzkopf Professional’s Chroma ID Express Bonding Color Masks provide the answer to three key in-salon colour services:

• EXPRESS COLOUR PLAY – perfect for clients looking for a low-commitment way to switch up their colour, hairdressers can choose from a full-head application or freehand placement to play with bold colours and personalised shades.

• EXPRESS COLOUR NEUTRALISATION – designed to banish unwanted brassy tones on both blondes and brunettes with a lighter base, keeping colour cool and fresh.

• EXPRESS COLOUR REFRESH – ideal for hair that’s faded one or two levels, this service refreshes and refines mid-lengths and ends to restore vibrancy and maintain optimal hair condition.
Chroma ID: Zero Damage Colour
Today’s salon clients want colour without compromise and Chroma ID is the perfect solution, offering zero damage colour thanks to the formula’s state-of-the-art in-built care:

• Integrate FibreBond Technology provides intense care, enforcing structural bonds and repairing damage, leaving the hair smooth and conditioned.

• Low Salt Technology improves colour penetration and coverage by maximising the pigment available to the hair.

• Panthenol provides deep care, sealing the outer cuticle for healthy-looking hair with incredible shine.

At Home Maintenance
Chroma ID makes it easy for clients to maintain their colour after the in-salon service, refreshing dull mid-lengths and ends and increasing the longevity of any colour. Be it with any CHROMA ID shade, aligned with IGORA ROYAL and VIBRANCE numbering system, or with one of the additional 30 recommended mixes for at-home usage, offer the perfect colour refresh solution for your clients’ in-between salon visits.

Chroma ID: Online, Education & Digital
Explore the full Chroma ID assortment, on the Schwarzkopf Professional website: schwarzkopfpro.com/chromaid. You’ll find a wealth of information, inspiration and education that empowers hairdressers and consumers alike!

Immerse yourself in Schwarzkopf Professional’s curated, colour-specific training programmes, meticulously designed by the ASK Education team to provide a seamless learning experience. From mastering colour techniques to exploring the latest trends, our high-impact face-to-face sessions are available locally. While our engaging online learning platform, the ASK eAcademy, provides on-demand access to a wealth of educational resources, allowing hairdressers around the world to enhance their colour expertise anytime, anywhere.

Join for FREE at ask-elearning.com and embark on a journey to elevate your colour skills and create stunning, personalised looks with Chroma ID.

Keep up with the latest news, product updates and inspiration by following @SchwarzkopfProUK on Instagram along with the #ChromaID and #schwarzkopfpro hashtags.