Who:

Joico

What:

JOICO LumiShine 10 minute Permanent Creme Color, LUMI10

Why:

It's formulated with Joico's Quick Coverage System to deliver 100% grey coverage in just 10 minutes, while also achieving up to 2X the shine. Last-minute walk-in with gray hair? No problem. LUMI10 is here to help you and your clients reach your full-coverage poTENtial. ​

How:

joico.eu #joicoeurope ​ #joiofhealthyhair ​ #lumiten