Who:

Schwarzkopf Professional

What:

Session Label

Why:

Schwarzkopf Professional’s SESSION LABEL brand reflects how real hairdressers use products in salons and on set every day: layering and combining consistencies and textures to create tailor-made looks that satisfy the demands of every client. With dynamic, lightweight formulations – including micro-dust particles [The Powder] and fast-evaporating nebular droplets [The Strong and The Flexible] – the products enable endless styling possibilities without residue or overburdening, meeting the needs of session and salon stylists alike. A new brand needs a new look to match, which is why SESSION LABEL’s new packaging takes a premium and modern approach with minimalistic matte black packaging and straightforward product names that keep the focus on the product, while celebrating the craft. SESSION LABEL has introduced five brand new innovations and relaunched seven of the best-loved products from the line’s previous incarnation. All plastic resin used within the packing is carbon-free to ensure recyclability and most of the products contain vegan formulas*, making the full salon exclusive assortment Schwarzkopf Professional’s most empowering styling range to #STYLETHEDIFFERENCE.

How:

All product, inspiration and educational information can be found on the Schwarzkopf Professional website: schwarzkopfpro.com/sessionlabel Discover a wealth of inspiration via Schwarzkopf Professional’s social media channels (@schwarzkopfprouk) and explore the results of complete customisation via the #SESSIONLABEL #CRAFTTHEDIFFERENCE hashtags.