Who:

ghd

What:

Innovative predictive technology in the sensors of ghd platinum+ recognise the hair’s thickness and speed of styling to deliver just the right amount of power, every time. It makes for unbeatable results faster than ever before and now in a vivid yet subtle cobalt blue, it’s a retail must-have.

Why:

It's intelligent and the cobalt blue is royally chic, do we need more than that?

How:

ghdhair.com