Who:

Wella Professionals

What:

EIMI Shape Me Memory Hair Gel

Why:

Shape Me is the latest blowout must-have that allows you to push style boundaries. A unisex heat-activated hair gel with Shape Memory, Shape Me will be your best friend when it comes to crafting creative looks that hold for up to 48 hours. Suitable for both wet and dry application, the innovative formula offers a new level of versatility to create individual styles that last - whether you seek a long-lasting blow-dry, total texture transformation or humidity-resistance that will stand up to the most extreme conditions.

How:

www.wella.co.uk / www.wella.ie