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| July 11, 2020

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Awapuhi Wild Ginger MIRRORSMOOTH

Awapuhi Wild Ginger MIRRORSMOOTH

Who:

PAUL MITCHELL

What:

AWAPUHI WILD GINGER MIRRORSMOOTH

Why:

Thirty-six years ago, Paul Mitchell established a sustainable, solar-powered awapuhi farm, where all of the awapuhi for the brand’s products is still harvested today. Now Awapuhi Wild Ginger melds tradition and technology to introduce the innovative MirrorSmooth collection, that works from the outside in to smooth the cuticle, reduce frizz, add intense shine and protect against thermal damage. With a shampoo, conditioner and high gloss primer featuring the KeraReflect blend made with a fusion of Abyssinian oil for brilliant shine, awapuhi extract for optimal moisture, strengthening keratin protein and thermal protectors, we know you're going to join us in this obsession. This highly effective formulation works from the outside in to transform frizzy, lackluster locks into soft strands with a MirrorSmooth finish.

How:

paul-mitchell.co.uk