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| October 20, 2019

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Salon Summit: Inspiring, Motivating and Talking all Things Tech

Salon Summit: Inspiring, Motivating and Talking all Things Tech
Sam Robinson

Presented by What Salon, the inaugural Salon Summit recently took place at the Hyatt Regency Hotel in Birmingham. Over 100 hairdressers attended the conference to learn how the latest innovations in social media, apps, video and technology could help them grow and develop their business and become more visible to an engaged and relevant audience.

The Speakers

Attendees were welcomed to the event by What Salon founder, David O’Flynn. Host for the day, Bruce Masefield came on stage and introduced the first speaker, renowned session and red carpet stylist, Keith Harris whose presentation entitled Rebirth captivated the audience with his story of how he reinvented his career through Instagram after a long illness. Bruce then introduced Jo Robertson, a brand artist who specialises in coaching and education. Jo’s presentation, which covered developing and building your social media status was called, From Stressed to Blessed and the audience certainly felt more enlightened and less stressed as to what they should be doing to make social media work for them and help them engage with the clients they desire.

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Balayage Expert

After summarising Jo’s presentation, Bruce introduced Balayage expert, Jack Howard to the stage. Jack’s presentation was all about collaboration and how to get the most from relationships in business on social media, with influencers and like-minded companies. Both Jack and Jo gave the audience so many social media tips and apps to use to help them increase engagement with the right audience and how to create more interesting images for Instagram.

Let’s Get Social Debate

Let’s Get Social was all about Salon Summit’s team of experts sharing their knowledge and expertise with the audience in a fun and engaging Q&A session. The panel consisted of Alice Smithson, Marketing Manager at iSalon, Jack Howard, influencer Jay Birmingham, Jo Robertson and Naomi Woodyatt, Marketing Manager at What Salon. Bruce asked questions from the audience along with topical questions such as ‘does social media make people less or more social’ and ‘what’s your favourite app?’ Answers were diverse and interesting, creating a lively discussion between the panel and lots of laughter from the audience.

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The Final Presentation

Zoe had the audience enraptured as she brought them into her world and inside her head. She explained how to take an idea and make it into a profitable salon service, using her #tieitup campaign for Liberty London. From social media coverage, to working with influencers and the top editors from the UK glossy magazines, #tieitup featured everywhere and has been replicated in their own way by hairdressers and salons throughout the world, a tremendous compliment to Zoe. Her presentation also showcased the importance of creating a campaign that is social media ready and Zoe shared the apps she uses to get the best results and add interest to her feed and stories.

For more info about the brand, please visit What Salon here.