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Review: ABC service for hair and mind

Joanne Charlton
On February 16, 2022

When I was invited to try out AUTHENTIC BEAUTY CONCEPT’s Mindful Origin Memento Service, I barely had the chance to think yes before I’d clicked ‘reply’, written and sent a definite ‘Yes’. And I wasn’t disappointed.

Held at Hunter Collective Spitalfields, in the midst of London, the mood was set perfectly by the romantic architecture juxtaposing a modern, glass skyscraper with a traditional Georgian building. Once inside I was treated to the warming aroma of a burning ABC candle, mood lighting and living plants in every corner.

Minimalism was the mood of the hour with just some ideally placed ABC products for me to sneak a look and feel at before the service began. As you would expect from a premium Vegan product line, the products had authentic undertones that made you feel good before you even got to try them.

Trying was next on the agenda, so downstairs to the ebony-infused backwash area where hair aficionado Joseph Ferraro performed massage techniques that are the signature of the Memento Service.

It was a mini spa moment with mindful scalp massage gestures, performed with slow and firm movements, that, according to ABC, act like a targeted facial – it promotes blood flow and healthy circulation, providing that all-important opportunity to unwind by relieving stress and tension. I was nearly asleep, so I’d say ‘yes, it works’.

There are three Mindful Origin Memento Services to choose from and I chose Rest and Relax as that one’s the longest at 15- 20 minutes.

Crafted to take care of the hair from root to tip it started with Authentic Beauty Concept Bare Cleanser to provide a balancing scalp and hair cleansing experience. This was followed by a bespoke treatment made by mixing the Detoxifying Scalp Mud and Balancing Potion. Then it was time for the sensorial massage and ABC Enhancing Water for unforgettable refreshment that goes beyond hair.
A voluminous blowdry completed the service, leaving me looking far too fabulous for a Monday morning! The blowdry may not have lasted until the weekend but the relaxation saw me through the week with ease and left me feeling more refreshed than I have in a long time.