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| April 30, 2025

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Pulp Riot: The Darker Side of Beautiful Colour

Pulp Riot: The Darker Side of Beautiful Colour
Sam Robinson

Pulp Riot has extended its Semi-Permanent Colour range with a new collection, ideal for the autumn and winter months.

Shades

The Shadow Collection is available in four seductively dark shades of Bloodshot Red, Dark Water Blue, Mystic Fog Purple and Slither Green and is the perfect alternative to the neon colour trend.

Depth

With The Shadow Collection, colour pros can create darker shades with real depth, attracting those clients who want to stun with hues that scream luxury, but still offer that edginess that so many clients are demanding.

Rooting Service

These stunning dark and mysterious shades are ideal for a low commitment shadow rooting service which we know is massively trending right now. They pair perfectly with the recently launched Fantasy collection which also feature a blue, purple, green and red shade at a lighter and brighter level.

Party Season

Ideal for the up-and-coming party season, The Shadow Collection offers salons and colourists the chance to expand their colour menu and attract an even more diverse clientele as these shades are recommended for base levels 6-10.

Vegan

Like all shades in the Pulp Riot Semi-Permanent range, The Shadow Collection offers a vegan, conditioner-based formula designed to blend more easily. The Collection also offers the same anti-bleed properties as the existing Semi-Permanent range, with the product hardening on the hair strand so colourists can lay contrasting hues together without fear of them spreading.

Wider Client Base

Along with all shades in the Pulp Riot Semi-Permanent range, The Shadow collection is all about giving colourists and their clients creative freedom to express themselves, opening up colour services to an ever-wider client base.

Price: £11.25 / €12.60

For more information on Pulp Riot visit: www.lorealpartnershop.com/uk/en/home/