PFW SS26: SKP X Paloma Wool

Sam Robinson
On October 16, 2025

Holiday Salon blow-dry undone.

For the Paloma Wool SS26 show, internationally acclaimed session stylist Pablo Kuemin brought the designer’s vision to life.

Renowned colour, care and styling brand Schwarzkopf was the hair brand of choice.

“Hair inspiration is the woman who seemingly has it all. She has the high- flying job, the husband, and three children. She is off on holiday, beginning with the perfect salon blow-out. A few days into her holiday, her hair becomes unkempt – resembling a ‘morning-after’ vibe following a romantic evening with her husband,” – Kuemin.

“The salon blow-dry is becoming undone, with barrels and clips in place. The blowout shape remains, but now with roughness and imperfections. The hero products to achieve this aesthetic are from the Schwarzkopf Professional Session Label Range: with The Mousse applied section by section at the roots to create salon-level volume during the blow-dry, followed by The Flexible Hairspray to fix the curls and finally, The Texturizer is added for rough, lived-in touch-ups. Polished yet imperfect, sophisticated yet carefree,”– Kuemin.

GET THE LOOK
1. Prep: Prepping the hair with Schwarzkopf Professional Session Label: The Mousse, root to tip, section by section.

2. Style: A voluminous salon-style blow-out using SKP Session Label: The Flexible hairspray for holding the curls.

3. Finish: Roughen and toughen the look with SKP Session Label: The Texturizer for “the morning after” undone finish.