PFW SS26: SKP X Ann Demeulemee
Windswept and romantic hair through to mosh pit drenched.
For the Ann Demeulemeester SS26 show, internationally acclaimed session stylist Anthony Turner brought the designer’s romantic and bohemian hair vision to life using globally renowned colour, care, and styling brand Schwarzkopf.
Inspired by period silhouettes, the hair journey transported audiences from the soft romance of Austen-era looks to contemporary, sweat-drenched styles – from a basketball court to a mosh-pit gig.
“It begins with two Jane Austen characters who have fallen in love, then moves to a basketball game and onto a gig. It starts very romantic, then progresses – getting a bit sweatier and sexier at the basketball game – and finally becomes fully drenched from the mosh pit. It’s very rock ’n’ roll,”
– Turner.
The hair carried an emotional quality, enhancing texture and storytelling using Schwarzkopf Professional’s Session Label range.
“The Paste and The Texturizer were the hero products – they gave me the romance but also the drenched look. Working with Schwarzkopf Professional’s Session Label gave me the precision, hold, and fluidity I needed to bring that vision to life,” – Turner.
GET THE LOOKS
1. Romantic Period Characters
Using Schwarzkopf Professional’s Session Label: The Thickener, matte the hair down and partially prime before going back through with Schwarzkopf Professional’s Session Label: The Salt spray using your fingers. Avoid brushes or combs, that makes the look too cosmetic and manicured. This should still feel lived-in and natural.
2. Basketball Chic
Apply Schwarzkopf Professional’s Session Label: The Thickener and The Salt, then dry in. Next, work a small amount of The Paste into the roots and around the hairline to create a dewy, slightly sticky texture, adding warmth and sex appeal.
3. Mosh Pit Goth
Work Schwarzkopf Professional’s Session Label: The Paste throughout the hair in sections, dragging it through from root to tip. This creates a cool, smashed-down, separated look: raw, edgy, and perfectly mosh-pit goth.
4. Finish
Secure any headpieces with a few pins, pull out some soft sections of hair for texture, and set the look with Schwarzkopf Professional’s Session Label: The Strong hairspray.
HERO PRODUCTS
Schwarzkopf Professional Session Label The Thickener £17.85
Schwarzkopf Professional Session Label The Salt £14.85
Schwarzkopf Professional Session Label The Paste £16.85
Schwarzkopf Professional Session Label The Strong Hairspray £18.55
INSTA @anthonyturnerhair
