PFW AW26: KEVIN.MURPHY X Stella McCartney
For the Paris runway presentation, Hair Director and KEVIN.MURPHY Pro Ambassador Eugene Souleiman built the look around preparation, restoring each model’s hair to its healthiest, most natural state before styling even began.
The result was hair that felt effortless,confident, and unmistakably real — a reflection of the Stella McCartney woman herself.
The approach echoed the spirit of the collection, which traces Stella McCartney’s personal history while celebrating freedom, individuality, and a deep connection to nature. Rather than imposing a rigid hairstyle, the hair direction embraced the individuality of each model’s texture.
Models arrived with layers of product from earlier shows, so the team began by cleansing, balancing, and hydrating the hair — an approach that reflects KEVIN.MURPHY’s philosophy of treating hair with the same attention as skincare. Each model’s hair was assessed individually, with washes and treatments selected according to texture and condition.
“For girls with porous, thick, curly hair, we washed their hair with PLUMPING.WASH and PLUMPING.RINSE,” Souleiman explains. “For the girls that had a lot of product on their hair from before, we used MAXI.WASH to remove everything and reset the hair,” – Eugene Souleiman.
Once cleansed, lightweight treatments helped refine the hair’s natural texture without overwhelming it. STAYING.ALIVE was used to help balance porosity, protect against humidity, and enhance movement, while in some cases the team prepared the hair with NIGHT.SHIFT, KEVIN.MURPHY’s overnight hydrating serum. Inspired by skincare, the treatment works while the hair rests, delivering hydration and softness so the natural texture appears healthier and easier to style the following day.
Styling remained intentionally minimal. ANTI.GRAVITY was worked through the hair to enhance lift and texture, allowing the natural shape of the hair to guide the final look.
“Afterwards we put the head upside down and diffused it. That was really it. It was about shaking the hair, looking fabulous, having a natural yet elevated and a bit sexier texture.” The result captured a relaxed, confident attitude — hair that looked polished without appearing styled,” – Eugene Souleiman.
“The hair was inspired by Stella’s mum in the ’70s. Very natural, effortless, but still looking cool and chic,” – Eugene Souleiman.
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