Since its inception in 2000 with just two pioneering products – Aqua Wax and Aqua Wax Hard – OSMO has been at the forefront of hairstyling innovation. Now the brand is celebrating its milestone with a dynamic relaunch to continue its legacy of innovation.

“OSMO has always been about fearless self-expression and empowering hair professionals with high-performance, innovative products. With this relaunch, we are reaffirming our commitment to quality, affordability, and creativity – ensuring that stylists, barbers and consumers alike have access to the very best in professional haircare,”
– OSMO Senior Brand Manager, Sinéad McLaughlin.

The Next Chapter: A Fresh, Reimagined OSMO

The rebrand introduces a sleek new look with a modern, unisex colour palette designed for inclusivity and contemporary appeal. Enhanced usability features include an embossed flip-top cap for ease of use and added elegance, while a soft-touch material elevates the tactile experience, reinforcing a premium feel. Additionally, the product range has been refined with clearer segmentation for styling, care, colour, and toning, making it easier for professionals and consumers to navigate and select the perfect solutions for their needs.

Style & Finish

OSMO’s signature styling range has been streamlined and expanded to offer a complete selection of multi-functional, unisex styling products.

Care

The revamped Care range focuses on shampoos, conditioners and treatments designed to cater to every hair type and concern.

Toning

OSMO’s advanced toning range includes pigmented shampoo, conditioners, and treatments designed to maintain in-salon colour results for longer.

Prescriptives

A highly specialised collection designed to address specific hair concerns, offering targeted solutions for professionals and consumers alike.

Colour

The OSMO IKON and Temporary Colour Collection offers a complete range of permanent and semi-permanent colour creams, bleaches, developers and accessories. The bestselling Colour Revive range provides intensely nourishing, colour-depositing treatments available in 11 shades, ensuring salon–fresh vibrancy, in just three minutes. Alongside the brands must-have favourites, OSMO will be launching exciting new additions to the range to ensure its constantly evolving with trend-driving innovations that their customers’ have come to expect.

The relaunch is more than just a transformation, it’s a celebration of 25 years of courageous self-expression and the beginning of an exciting new chapter.

To order OSMO for your salon, visit www.osmohair.co.uk for your nearest stockist