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| January 16, 2025

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Nice and Smooth from The Hair Movement

Nice and Smooth from The Hair Movement
Sam Robinson

Prepare to revolutionise your hair smoothing services with Nice and Smooth®, the hair smoothing treatment from The Hair Movement, designed to deliver healthier, shinier, and more manageable hair with minimal effort.

Launched by the team that created the first professional smoothing treatment Kebelo 14 years ago, this ground-breaking smoothing system not only restores and strengthens damaged hair bonds but also offers hairdressers an easy application process that team members of all levels can master.

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Effortless Application, Maximum Impact
Nice and Smooth® repairs and strengthens the internal structure of the hair, reducing frizz, improving elasticity, and boosting shine without the need for heavy chemicals. Its application is simple and intuitive, and unlike traditional keratin or Brazilian blowout treatments, Nice and Smooth® is not designed to straighten hair but to improve its internal health.

It’s easy for hairdressers to communicate the benefits of this treatment to their clients, positioning it as a ‘hair reset’ that promotes healthier hair from within. This approach not only helps guests explore new styling possibilities but also opens the door to conversations about proper at-home haircare.

Simple to Position and Sell
The treatment requires around 75 minutes, with the 50-minute development time freeing stylists to accommodate another client. Salons can expect to see a significant increase in guest loyalty, as the treatment encourages repeat visits every 12 weeks. With the potential for clients to return four times a year, Nice and Smooth® creates a stronger relationship between stylist and guest, leading to long-term client retention.

Pricing for the treatment can be set based on the salon’s standard hourly rate, making it an affordable and accessible option for clients looking to maintain healthier hair throughout the year.

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Eco-Friendly and Complete Kits
Nice and Smooth® comes as a complete kit, containing everything a stylist needs to deliver outstanding results with ease. Packaged in 100% PCR recycled plastic and recycled board, the kits are available in small (two applications) and standard (eight applications) sizes, making it perfect for salons of any size.

Each kit contains the following:

  • Build Up Be Gone Shampoo: A clarifying shampoo designed to eliminate product and environmental build-up, allowing the treatment to fully penetrate the hair.
  • Nice and Smooth® Treatment: A smoothing treatment formulated to repair and strengthen hair bonds.
  • Miracle Masque: A masque that resets the hair’s pH level and removes treatment residue for a smooth, glossy finish.
  • Step-by-Step Booklet: A simple, clear guide to help stylists through the entire application process.

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Ingredients
With powerful ingredients like carbocysteine, coconut oil, rosemary leaf extract, and macadamia oil, the Nice and Smooth® treatment ensures long-lasting, high-quality results for all hair types, including coloured and chemically treated hair.

Game-Changer
“We designed Nice and Smooth® to be a game-changer for hairdressers,” said Brand Director of The Hair Movement, Benjamin Shipman. “It’s incredibly easy to use, requires minimal hands-on time, and offers an opportunity for stylists to serve more clients within the same time frame. This not only boosts salon revenue but also enhances customer loyalty with repeat business.”

Price: 2 treatment pack is £60 plus VAT / 8 treatment pack is £150 plus VAT
For more information about Nice and Smooth® Professional, or to order kits for your salon, please visit www.thehairmovement.com/nice-and-smooth-treatment